Advertising and New Media [Hardcover]

Christina Spurgeon (Author)

Book Description

Publication Date: December 26, 2007 | ISBN-10: 0415430348 | ISBN-13: 978-0415430340 | Edition: 1

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.


Features include:

• evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
• interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

Editorial Reviews

About the Author

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.

Product Details

• Hardcover: 144 pages
• Publisher: Routledge; 1 edition (December 26, 2007)
• Language: English
• ISBN-10: 0415430348
• ISBN-13: 978-0415430340
• Product Dimensions: 9.2 x 6.1 x 0.6 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #7,080,708 in Books (See Top 100 in Books)

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