The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.
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Book Description
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About the Author
Tom Himpe is a consultant on communications innovation and synergies for the leading London agency Naked Communications. He is the author of Advertising is Dead: Long Live Advertising!
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Relevant!,
This review is from: Advertising Next (Hardcover)
Advertising and Marketing are what I do for a living-- and honestly, it's not easy to impress me. It's rare to see something that's truly original. This book does a phenomenal job of detailing campaigns that have not only been original, but fresh, relevant and most importantly-- effective. I'm not a big coffee-table book person, but for me, I would put this one out. And pick it up often. Buy it.
5.0 out of 5 stars
Modus operandi of branding-through-advertising,
By BARTOLOMEO RAFAEL BIALAS "a PhD scholar and b... (LAS VEGAS, NV, USA) - See all my reviews
This review is from: Advertising Next (Hardcover)
Identifying and analyzing the modus operandi of branding-through-advertising is truly a daunting task. Tom Himpe's book is concerned exclusively with advertising campaigns that really work. I want to emphasize a simple, yet often neglected fact that advertising should be considered effective only when it influences consumer purchasing behavior.
"A picture is worth a thousand words" is surely a conspicuous phrase, yet Himpe's book elevates it by presenting an impressive illustrated volume packed with valuable information for advertising and branding professionals.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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green marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Virgin Mobile, United Kingdom, Burger King, Red Bull, Hong Kong, World Cup, Bombay Sapphire, The Hunt, National Gallery, Latin America, Virgin Atlantic, Beastie Boys, Helios House, Joga Bonito, Instant Messenger, Forbidden Siren, America's Army Browse Sample Pages:
Front Cover | First Pages | Index | Back Cover | Surprise Me!
green marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Virgin Mobile, United Kingdom, Burger King, Red Bull, Hong Kong, World Cup, Bombay Sapphire, The Hunt, National Gallery, Latin America, Virgin Atlantic, Beastie Boys, Helios House, Joga Bonito, Instant Messenger, Forbidden Siren, America's Army Browse Sample Pages:
Front Cover | First Pages | Index | Back Cover | Surprise Me!
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