Advertising Now! TV commercial [Paperback]

Julius Wiedemann (Editor)

Book Description

Publication Date: February 3, 2008

As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

Editorial Reviews

About the Author

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Digital Beauties, TASCHEN's 1000 Favorite Websites, Illustration Now! and Advertising Now!.

Product Details

• Paperback: 448 pages
• Publisher: Taschen; Pap/DVD edition (February 3, 2008)
• Language: English
• ISBN-10: 3822840297
• ISBN-13: 978-3822840290
• Product Dimensions: 9.9 x 7.9 x 1.2 inches
• Shipping Weight: 3.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #149,533 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3.0 out of 5 stars I'd expected a lot more, January 4, 2012

By 

Thabani - See all my reviews

Amazon Verified Purchase

This review is from: Advertising Now! TV commercial (Paperback)

I'd expected this book/DVD combo to look into the creative processes that lead up to the commercials outlined in it. It only gives short descriptions of the ad which are not all that helpful.

I must say, though, that if you are looking for a collection of examples of some creative adverts this could be a place to start.

4.0 out of 5 stars Nice Illustrations; DVD lacking, December 29, 2011

By 

B. M Phillip "ben012886" (Minneapolis, MN United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Advertising Now! TV commercial (Paperback)

I thought that the DVD that comes with the book would contain all of the commercials that were in the book. That is not the case. As well, the quality of the video is not DVD quality. That being said, I still enjoyed the media that was provided on the DVD and I liked the storyboard layout of the commercials in the book. It is amazing how quickly you forget about what commercials were shown as little as a few years ago and this book helped evoke those memories.