Advertising Now. Online (Spanish Edition) [Audiobook] [Turtleback]

Julius Wiedemann (Editor)

Book Description

Publication Date: October 1, 2006

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Editorial Reviews

From the Publisher

The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.

About the Author

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Product Details

• Turtleback: 448 pages
• Publisher: Taschen; Pap/DVD edition (October 1, 2006)
• Language: Spanish
• ISBN-10: 3822849561
• ISBN-13: 978-3822849569
• Product Dimensions: 10 x 7.7 x 1.4 inches
• Shipping Weight: 4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,219,035 in Books (See Top 100 in Books)
  • #33 in Books > Libros en español > Arte, arquitectura y fotografía > Diseño Gráfico
  • #72 in Books > Libros en español > Negocios e inversiones > Mercadeo y Ventas
  • #99 in Books > Libros en español > Negocios e inversiones > Industrias y Profesiones

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

4.0 out of 5 stars An expensive but great gift for advertising addicts, January 23, 2008

By 

Michael Goldstein "Michael Goldstein" (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: Advertising Now. Online (Spanish Edition) (Turtleback)

a bit long winded. but some great interviews and copy. makes for a great coffee table book.

1 of 3 people found the following review helpful:

5.0 out of 5 stars Advertising Book, March 18, 2008

By 

Bianco "Bianco" (Rio de Janeiro, Brazil) - See all my reviews

This review is from: Advertising Now. Online (Spanish Edition) (Turtleback)

Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.