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Advertising Outdoors: Watch This Space! Paperback – March 1, 2004


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Advertising Outdoors: Watch This Space! + Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America + Outdoor Advertising--The Modern Marketing Force: A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising (Classic Reprint)
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Product Details

  • Paperback: 240 pages
  • Publisher: Phaidon Press (March 1, 2004)
  • Language: English
  • ISBN-10: 0714843865
  • ISBN-13: 978-0714843865
  • Product Dimensions: 9.8 x 1 x 11.4 inches
  • Shipping Weight: 3.3 pounds (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,877,404 in Books (See Top 100 in Books)

Editorial Reviews

Review

'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

About the Author

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.

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Most Helpful Customer Reviews

By Alistair on May 19, 2014
Format: Paperback Verified Purchase
tells you practically nothing, i wish i never bought this, heck i don't even know where its lying now to give it away
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