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Advertising Outdoors: Watch This Space! Paperback


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Frequently Bought Together

Advertising Outdoors: Watch This Space! + Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America + Outdoor Advertising--The Modern Marketing Force: A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising (Classic Reprint)
Price for all three: $59.77

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Editorial Reviews

Review

'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

About the Author

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.

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