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Advertising for People Who Don't Like Advertising Hardcover – May 17, 2012


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Product Details

  • Hardcover: 240 pages
  • Publisher: Laurence King Publishing (May 17, 2012)
  • Language: English
  • ISBN-10: 1856698254
  • ISBN-13: 978-1856698252
  • Product Dimensions: 7.2 x 1.1 x 10 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,160,630 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space and shop.

Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Maurício de Oliveira on September 2, 2012
Format: Hardcover Verified Purchase
"Advertising for People Who Don't Like Advertising" is my 3rd book of KesselsKramer agency. Besides '2 Kilo' and 'New Kilo' this book is a compendium of great communications advises. From the creators of lots of classic ad campaigns back in 90's and 2000's the book shows an easy reading for all post-modern creatives of the ad industry.
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By Julian J on August 14, 2014
Format: Hardcover Verified Purchase
An inspirational book that reaffirms how insane advertising is. That's a good thing, because it makes you understand the ad industry from a pragmatic standpoint, not with some "glowing praise" about how cool it is. Advertising is strange, this book is strange, and I like both of those things a lot.
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Format: Kindle Edition Verified Purchase
The Kindle edition is not worth it if you've got a black and white screen. The book itself has some interesting examples but didn't really get as deep into ways to approach work differently as I had hoped.
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By ray gun on April 9, 2013
Format: Hardcover Verified Purchase
If you into advertising you should get this book. Well written, nice design and very inspiring. Wish there are more ad book like this around...
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