His writing style is super easy to read and makes the reading entertaining!
I have been in the advertising photo industry for more than 20 years and this book is the best one I've seen so far.
Lou uses many of his experiences and examples of his colleagues to tells us the story that we really want to hear.
This is another book that I purchased for my son because he needed it for one of his college classes.Published 16 months ago by D. Janicek
This book is an excellent guide for the novice and professional photographer alike. Use this book to help you sharpen our eye and skills, understand the world of advertising... Read morePublished 19 months ago by Nancy Jean Rose
I teach photography on the university level and happened to run across a copy of Advertising Photography. Read morePublished on December 6, 2010 by David Sherwin
This book is exactly what I needed to help launch my photography career. Thank you Lou for putting it all out there and making it less scary and more realistic.Published on January 29, 2010 by Windsor Andersen
There are many aspects of photography that have nothing to do with a camera, but with meetings, knowing how to sell your work, how to behave in a specific situation or some... Read morePublished on December 23, 2009 by Alberto Mateo
Love this. Hands down the best stuff I've read on the subject. To those who are breaking into shooting ads, the ad world seems like an impenetrable fortress. Read morePublished on September 10, 2009 by A. Henry
Lou does an excellent job of relating the ups and downs of an incredibly difficult and competitive industry. Read morePublished on July 1, 2009 by everbluesea
I consider myself a semi-professional photographer. This book, written by Lou lesko, is a book I could highly recommend to any fellow photographer. Read morePublished on April 16, 2009 by Ratsxon
Lou's book is the best thing I ever read on advertising photography, and one of my favorite photography books period. Read morePublished on February 28, 2009 by Angel Burns