Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti
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First Sentence:
At the White House one day in 1992, then President George Bush impulsively took charge of a visiting group of schoolchildren and led them on his own lengthy and voluble tour of the interior. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
popular culture mix, mediated advertising, symbol domains, popular culture content, gender depictions, popular culture material, mediated popular culture, popular culture industries, advertising imagery, symbol fields, symbolic appeal, consumption economy, product shot Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Bureau of the Census, Candice Bergen, Michael Schudson, Michael Jackson, Stuart Ewen, Diet Sprite, Eveready Battery Company, Judith Williamson, Richard Pollay, Robert Goldman, Bud Light, Connie Feldman, John Fiske, Matthew Arnold, Raymond Williams, Roland Marchand, Sut Jhally, The Cosby Show, World War, Erving Goffman, Lonnie Thomas, Mike Featherstone, Norbert Elias, North American New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
At the White House one day in 1992, then President George Bush impulsively took charge of a visiting group of schoolchildren and led them on his own lengthy and voluble tour of the interior. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
popular culture mix, mediated advertising, symbol domains, popular culture content, gender depictions, popular culture material, mediated popular culture, popular culture industries, advertising imagery, symbol fields, symbolic appeal, consumption economy, product shot Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Bureau of the Census, Candice Bergen, Michael Schudson, Michael Jackson, Stuart Ewen, Diet Sprite, Eveready Battery Company, Judith Williamson, Richard Pollay, Robert Goldman, Bud Light, Connie Feldman, John Fiske, Matthew Arnold, Raymond Williams, Roland Marchand, Sut Jhally, The Cosby Show, World War, Erving Goffman, Lonnie Thomas, Mike Featherstone, Norbert Elias, North American New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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This book cites 32
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- Matthew Arnold (Bloom's Modern Critical Views) by Harold Bloom on page 59, and page 60
- Norbert Elias, Civilization and the Human Sciences by Stephen Mennell on page 106, and page 113
- Advertising Research (Century of Marketing) by Percival White in Back Matter
- The Production of Culture: Media and the Urban Arts (Feminist Perspective on Communication) by Diane Crane in Front Matter
- Erving Goffman (SAGE Masters in Modern Social Thought series) by Gary A. Fine on page 227
See all 32 books this book cites
- Transforming Mozambique: The Politics of Privatization, 1975-2000 (African Studies) by M. Anne Pitcher on page 246, page 247, and Back Matter
- Making Sense of Sports by Ellis Cashmore on page 283, page 296, and Back Matter
- Tourism Promotion and Power: Creating Images, Creating Identities by Nigel Morgan on page 61, page 67, and Back Matter
- Making Sense of Sports by Ellis Cashmore on page 283, page 296, and Back Matter
- Foreign Advertising in China: Becoming Global, Becoming Local by Jian Wang in Back Matter (1), and Back Matter (2)
See all 51 books citing this book
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