"Well-researched, tightly argued, and lavishly illustrated... Laird's treatment is destined to become the standard one on the history of advertising between the Civil War and the beginning of the 'New Era.'." -- Ferdinando Fasce, Reviews in American History
"What gives the book its considerable depth and explanatory power is the nuanced and comprehensive way in which Laird discusses the shifting contexts of American advertising... A complex, sophisticated analysis of how entrepreneurs and professionals create messages designed to sell goods." -- Daniel Horowitz, Journal of American History
"The strength of this book lies in the depth of evidence Laird offers... [Advertising agents,] Laird argues, deliberately set out to 'create consumers' rather than 'inform customers.'." -- Matthew Hilton, Business History
About the Author
Pamela Walker Laird teaches history at the University of Colorado at Denver.