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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition Hardcover – January 25, 2011

ISBN-13: 978-0073404868 ISBN-10: 0073404861 Edition: 9th

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Product Details

  • Hardcover: 864 pages
  • Publisher: McGraw-Hill/Irwin; 9th edition (January 25, 2011)
  • Language: English
  • ISBN-10: 0073404861
  • ISBN-13: 978-0073404868
  • Product Dimensions: 10.9 x 8.6 x 1.2 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #62,134 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

3 of 4 people found the following review helpful By AR on April 5, 2013
Format: Kindle Edition Verified Purchase
I got the Kindle "rented" version for 3 months - it's ridiculously priced to buy or to rent - obscene and they should be ashamed. That said - the book, while slow going, is absolutely fascinating. I would take this class again just to read the rest of the book that I missed!
It's updated fairly regularly every couple years it seems - I recommend it. Oh, and say goodbye to your money $ka-ching!$$
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Format: Hardcover Verified Purchase
The worst marketing textbook ever. It was required by my professor but I could have simplified all 91923982389198732918723 pages into probably 10 paragraphs. Outdated, inefficient, compltely unnecessary and super boring. And this is coming from someone who is sick because I generally enjoy reading dry textbooks. Avoid this book if you can!
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By Christopher Evenson on August 10, 2014
Format: Kindle Edition Verified Purchase
I was never big into my marketing classes in business, but this book was an excellent tool with lots of clear and unique examples. I would recommend this textbook for marketing classes.
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By Cathy on October 10, 2014
Format: Hardcover Verified Purchase
I ordered this book for a graduate level marketing course. It's full of good examples.
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1 of 2 people found the following review helpful By stuart on August 26, 2013
Format: Hardcover Verified Purchase
I had to get this book for one of my classes and I must say, this is the worst written text book I have ever had. The author for some reason decided that the use of complex wordage along with terrible formatting would be a good Idea. I have a accounting book that is more interesting than this book and that is saying something. Hope that this is not required for school.
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6 of 10 people found the following review helpful By Sandy Nicole on August 29, 2012
Format: Hardcover Verified Purchase
More than half of this book is fluff. Good news is the index in the back is rather well done so you can find what you need in a fix.
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By Christin on October 9, 2014
Format: Hardcover Verified Purchase
great purchase, item as described
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By Dana Provost on August 28, 2014
Format: Hardcover Verified Purchase
College textbook.
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