Qty:1
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Advertising and Promotion... has been added to your Cart
Condition: Used: Acceptable
Comment: May have extensive pencilling or highlighting - Item is Fulfilled by AMAZON - Eligible for FREE Super Saver/Prime Shipping. Amazon Customer Service with Delivery Tracking. Receive your item in 3-5 Days!
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $2.00
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition Hardcover – January 25, 2011

ISBN-13: 978-0073404868 ISBN-10: 0073404861 Edition: 9th

Buy New
Price: $220.23
51 New from $22.59 130 Used from $5.50
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
$91.27
Hardcover
"Please retry"
$220.23
$22.59 $5.50
Paperback
"Please retry"
$258.82 $20.20

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Get Up to 80% Back When You Sell Us Your Books
$220.23 FREE Shipping. Only 2 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
NO_CONTENT_IN_FEATURE
Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 864 pages
  • Publisher: McGraw-Hill/Irwin; 9th edition (January 25, 2011)
  • Language: English
  • ISBN-10: 0073404861
  • ISBN-13: 978-0073404868
  • Product Dimensions: 8.6 x 1.3 x 11.1 inches
  • Shipping Weight: 4.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #119,219 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

Customer Reviews

More than half of this book is fluff.
Sandy Nicole
It's pretty relevant and definitely informative; a good read.
Julia M
I would recommend this textbook for marketing classes.
Christopher Evenson

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By AR on April 5, 2013
Format: Kindle Edition Verified Purchase
I got the Kindle "rented" version for 3 months - it's ridiculously priced to buy or to rent - obscene and they should be ashamed. That said - the book, while slow going, is absolutely fascinating. I would take this class again just to read the rest of the book that I missed!
It's updated fairly regularly every couple years it seems - I recommend it. Oh, and say goodbye to your money $ka-ching!$$
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
The worst marketing textbook ever. It was required by my professor but I could have simplified all 91923982389198732918723 pages into probably 10 paragraphs. Outdated, inefficient, compltely unnecessary and super boring. And this is coming from someone who is sick because I generally enjoy reading dry textbooks. Avoid this book if you can!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Steven M Shaner on January 29, 2015
Format: Hardcover
As a professor of Mass Communication we often look at customer value and what message a product sends. The price for this book is the example I use for PRICE Gouging to an unsuspecting consumer! The authors and publishers should be ashamed and vilified for the price of this book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Christopher Evenson on August 10, 2014
Format: Kindle Edition Verified Purchase
I was never big into my marketing classes in business, but this book was an excellent tool with lots of clear and unique examples. I would recommend this textbook for marketing classes.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
This is the driest text book I've ever had to purchase for a class! It's clear the educator didn't do her homework before assigning it to the class.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Cathy on October 10, 2014
Format: Hardcover Verified Purchase
I ordered this book for a graduate level marketing course. It's full of good examples.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By stuart on August 26, 2013
Format: Hardcover Verified Purchase
I had to get this book for one of my classes and I must say, this is the worst written text book I have ever had. The author for some reason decided that the use of complex wordage along with terrible formatting would be a good Idea. I have a accounting book that is more interesting than this book and that is saying something. Hope that this is not required for school.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
Way cheaper than my university's book store! Same book, very satisfied.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
This item: Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Price: $220.23
Ships from and sold by Amazon.com