Customer Reviews

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

5 star:		(5)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

This book is the most comprehensive and factual based book on what is happening in the real world. It provides a marketer the ability to integrate consistently within the promotional and advertising realm. The book is even a go to if cost effective alternatives are needed.

My professor is nice that allow us to use this edition. This one is pretty much the same as 9th edition after compare to my classmate's textbook, but you can save more than 50 dollars. If you are just want to read some books about advertising and promotion and learn by yourself, I suggested this one instead buying the 9th edition. It mind content less information about social network and online advertising, however, it is still a nice one.

I was able to use this book instead of the new edition because both are nearly identical. I was able to save a ton of money on this high quality book.

The price was below what my local University was charging by close to $[...] and this is compared to the used price. I chose ground delivery and I received my order ahead of schedule. I would definately buy from [...] again.

The book I received was in good condition with only a few highlight marks as mentioned by the seller in the book review. It came in a speedy manner and there was no trouble at all. Great seller to work with! :)

my error that the wrong item arrived. was trying to get an earlier edition of a book for less $$$. did a title search, but did not double check the author, which proved to be incorrect.
book returned and received a prompt refund. thank you.

Pretty good shape. Corners are a little rough but everything else looks good! Received order within 3 days.

The reason I changed it to being a fair condition is the fact that two of the chapters the pages must have had an issue in the binding. There is a lot of cut off pages in Chapters 15 & 16. I will have to get a copy of those chapters from the instructor for my exam. Other than that, the book was in decent condition.

The shipping time was very prompt, and seller was prompt in responses.

This text book is written better than most. The writing style kept my interest better and it uses interesting examples.