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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications [Import] [Paperback]

Terrence A. Shimp (Author)
4.5 out of 5 stars  See all reviews (6 customer reviews) |

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Product Details

  • Paperback: 656 pages
  • Publisher: TBS; International Ed edition (2006)
  • Language: English
  • ISBN-10: 0324408080
  • ISBN-13: 978-0324408089
  • Product Dimensions: 10.8 x 8.4 x 0.9 inches
  • Shipping Weight: 2.9 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #720,092 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
4.5 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

5 of 7 people found the following review helpful:
5.0 out of 5 stars A great all-around Marketing textbook, May 16, 2007
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
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2.0 out of 5 stars Did the job, nothing more, February 1, 2012
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This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Paperback)
The book seemed to be a different version than advertised. The chapters were scrambled and some content was missing. I had a very accomodating instructor and she helped me fill in the blanks in order to make it work. Disappointed with book, but it worked out.
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5.0 out of 5 stars Exceeded expectations, February 19, 2011
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This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)
This book was the chosen text for my graduate level marketing course. The content is easy to read, precise, and helpful. I would recommend it to any student beginning a business program.
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