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5 Reviews
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5 of 7 people found the following review helpful:
5.0 out of 5 stars
A great all-around Marketing textbook,
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
5.0 out of 5 stars
Exceeded expectations,
Amazon Verified Purchase(What's this?)
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)
This book was the chosen text for my graduate level marketing course. The content is easy to read, precise, and helpful. I would recommend it to any student beginning a business program.
5.0 out of 5 stars
cheap,
By stickyfo0t (Los Angeles, CA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Paperback)
cheap compared to the US version which costs 3 times as much as what I paid for. slow delivery but I understood since it was an international order.
5.0 out of 5 stars
International Edition,
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Amazon Verified Purchase(What's this?)
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Paperback)
International Edition is exactly like the regular edition, only way cheaper! Seriously consider buying this instead!
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Came in fast and in great shape,
Amazon Verified Purchase(What's this?)
This review is from: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)
The book I purchased was used, but looks new. It was shipped fast. I would buy books again from this seller.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence A. Shimp (Hardcover - January 20, 2006)
$239.95 $199.95
In Stock | |
 
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