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Advertising & Promotion Management: A Manager's Guide to Theory & Practice

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Advertising & Promotion Management: A Manager's Guide to Theory & Practice [Paperback]

Paul Farris (Author), John A. Quelch (Other Contributor)

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Product Details

Paperback: 301 pages
Publisher: Chilton Book Company (January 1983)
ISBN-10: 0801973694
ISBN-13: 978-0801973697
Product Dimensions: 9 x 7 x 1 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #5,221,338 in Books (See Top 100 in Books)

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