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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Comprehensive, thorough, well-written volume on "new media",
This review is from: Advertising, Promotion, and New Media (Hardcover)
Whether you're desiring to learn everything from A-Z about new media in today's fast-paced, technologically-advanced, and ever-changing world of new media OR you're lost in the vast maze of choices, this book has ALL of the answers. A wealth of information is packed into this volume that is extremely well-organized. New media applications are explained in detail, including respective benefits and shortcomings. Whether you're a rookie or novice, a student, instructor, practitioner or researcher, you need this book in your personal communications/advertising resource library. Stafford and Faber have created an outstanding literary work, a comprehensive "dictionary" on new media.
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