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6 of 13 people found the following review helpful:
5.0 out of 5 stars
Bridging the gap between theory and practice,
This review is from: Advertising and Sales Promotion Strategy (Hardcover)
This book is a complete handbook that will find itself on the bookshelves of advertising/ communication practitioners and researchers alike. It is unique in the way it approaches the study of advertising and sales promotions, combining strategic and tactical issues with real-world examples of creative advertising campaigns. The book is excellently researched and rich in providing insight and original ideas to the reader about the world's oldest profession!
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Advertising and Sales Promotion Strategy by Gerard J. Tellis (Hardcover - August 12, 1997)
Used & New from: $0.48
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