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0 of 5 people found the following review helpful:
4.0 out of 5 stars
Every thing to know about effectiv reach,
By vallaud (Le Port Marly France) - See all my reviews
This review is from: Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency (Hardcover)
From several years concept of effectiv reach manage media planning approach it's interesting to read last discoveries about this theory which is probably the truth in terme of contact distribution.
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Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency by Colin McDonald (Hardcover - November 1, 1995)
Used & New from: $15.72
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