Thousands of consumer and trade magazine salespeople have benefited from Helen Berman's renowned Sales Training Seminars. A leading sales trainer in the magazine industry for 20 years she shows you how to sell more advertising than ever before in this eight cassette program based on her two-day seminar. It will give you a firm grounding in the marketing and sales skills that you must have to be more successful in today's selling environment. Use this self-paced program in your car or portable cassette player-at your own pace-and with repeated listening. Whe ther you are just beginning in sales or a seasoned professional these field-proven tactics will make you more successful. It's like taking a sales coach with you on every sales call.
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the first step we take with each new sales person is to have them Bermanized. With Helen's training and audio tapes our senior salespeople demonstrate marked improvements in their performance
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