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If you have to write to promote a service or product, this is the ONE book you must read. No other book covers as much ground and offers so many real-world examples as Joseph... Read morePublished 17 months ago by mikecash2u
Imagine what would happen if you could write exceptional advertising copy. This how-to guide shows you how. It is thoroughly recommended.Published on September 21, 2013 by Geoff Woods
This is a great book by Joe, as all of his things are. I use Mr. Sugarman's work regularly in working with clients. Read morePublished on January 15, 2013 by Ted J. Leithart
I really enjoy Joseph Sugarman's writing style and his openness. I recommend this book for anyone interested in learning about what works in the direct marketing world and in... Read morePublished on July 7, 2012 by Asa Shatkin
This book was actually a pleasure to read. I was in awe just how well written it was. Rarely is a book on writing interesting or easy to read--this one was. Read morePublished on June 12, 2012 by Chuck Rylant
I think some of the advice is a little dated, but overall the core concept is solid and worth the read. I found myself taking a lot of notes and passed it on to some coworkers.Published on January 10, 2012 by firehawk82
This is a seminar book, you know one of those books placed on the back table, normally a $50 value, but because you came to the seminar today it's only $39.95. Read morePublished on February 13, 2011 by B. Barnes