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3 Reviews
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Average Customer Review
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great, Funny, and Insightful Book
If you're young, and looking to improve your skills in the field of advertising this is your book. It is the only book from college that I actually kept, and still use today after graduation. It is written in a funny and realistic way that makes ready enjoyable. Yes, a college text book that is enjoyable to read, amazing concept. Great book that has benefited me time...
Published on December 11, 2006 by Ryan Roberts
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1 of 3 people found the following review helpful:
1.0 out of 5 stars
Not good at all
This was a book that I was supposed to use for my Advertising Management class in college but after going through the first two chapters, the teacher realized that this book would be good for maybe high school students. For college students, there should be more information instead of just the basic information that this book is made up of.
Published on December 6, 2008 by Thang Nguyen
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great, Funny, and Insightful Book,
By
This review is from: Advertising Strategy: Creative Tactics From the Outside/In (Paperback)
If you're young, and looking to improve your skills in the field of advertising this is your book. It is the only book from college that I actually kept, and still use today after graduation. It is written in a funny and realistic way that makes ready enjoyable. Yes, a college text book that is enjoyable to read, amazing concept. Great book that has benefited me time and time again. Thanks Jean.
5.0 out of 5 stars
Advertising Strategy,
By
This review is from: Advertising Strategy: Creative Tactics From the Outside/In (Paperback)
It's not a book, it's a tool book I'd say. It's just one of those books that give you inside depth about the advertising field and how to make it work on strong based strategic analysis. Must have for those on the advertising battlefield.
1 of 3 people found the following review helpful:
1.0 out of 5 stars
Not good at all,
By
Amazon Verified Purchase(What's this?)
This review is from: Advertising Strategy: Creative Tactics From the Outside/In (Paperback)
This was a book that I was supposed to use for my Advertising Management class in college but after going through the first two chapters, the teacher realized that this book would be good for maybe high school students.
For college students, there should be more information instead of just the basic information that this book is made up of. |
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Most Helpful First | Newest First
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Advertising Strategy: Creative Tactics From the Outside/In by Tom Altstiel (Paperback - November 9, 2005)
Used & New from: $2.39
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