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Advertising in Tourism and Leisure Paperback – November 13, 2001


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Product Details

  • Paperback: 360 pages
  • Publisher: Butterworth-Heinemann; 1st edition (November 13, 2001)
  • Language: English
  • ISBN-10: 0750654325
  • ISBN-13: 978-0750654326
  • Product Dimensions: 0.9 x 6.5 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Amazon Best Sellers Rank: #3,818,374 in Books (See Top 100 in Books)

Editorial Reviews

Review

'This is one of the first books to truly explore in a clear and concise manner how tourism and leisure does, and does not, work. The extensive use of relevant examples helps to illustrate how advertising concepts work in practice.' Brian Hay, Head of Research, Scottish Tourist Board

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