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Advertising, The Uneasy Persuasion [Paperback]

Schudson (Author)

5.0 out of 5 stars See all reviews (2 customer reviews) |

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Product Details

Paperback: 312 pages
Publisher: Basic Books (August 13, 1986)
Language: English
ISBN-10: 0465000800
ISBN-13: 978-0465000807
Product Dimensions: 7.8 x 5.3 x 0.9 inches
Shipping Weight: 14.1 ounces

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #354,224 in Books (See Top 100 in Books)

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6 of 6 people found the following review helpful:

5.0 out of 5 stars Give me more stars, July 30, 2007

Vladimir Korovkin (Moscow, Russia) - See all my reviews
(REAL NAME)

This review is from: Advertising, the Uneasy Persuasion (Paperback)

Whatever the stars are available for rating - they are not enough for the book. Deep, thoughtful, unbiased and with good humor. After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them). To sum up: in my opinion Schudson to advertising is what Jaques Le Goff is to the Medieval History. If you rely on the "everyone knows that" type of knowledge - you'll have a lot of surprises.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars This is a fundamental text, September 9, 2009

Emilie Debrigard - See all my reviews
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This review is from: Advertising, The Uneasy Persuasion (Paperback)

Schudson's explanation of the history of cigarette smoking by women is essential reading for anyone who wants to understand America, advertising, feminism, etc. The quality of his arguments is superb, in this case study and throughout the book.

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Inside This Book (learn more)

First Sentence:
THE BASIC FACT to remember about advertising," Jeremy Tunstall wrote in his study of British advertising agencies, "is that little is known about what effect it has; even to talk of advertising having an effect is misleading." Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
one creative director, advertising controversy, advertising workers, comparative ads, liquor advertising, capitalist realism, advertised goods, symbol makers, hat industry

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Third World, United States, Walter Thompson, Advertising Age, Bryn Mawr, James Garner, Printer's Ink, Carrie Meeber, Daniel Boorstin, Federal Trade Commission, General Foods, George Rowell, Los Angeles, Lucky Strike, United Airlines, Adam Smith, American Tobacco, Business Week, Consumer Reports, David Ogilvy, John Smith, Karl Malden, Leo Spitzer, Philip Morris

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 100 books:

Limits to Satisfaction: An Essay on the Problem of Needs and Commodities by William Leiss on 5 pages
Reality in Advertising by Rosser Reeves in Back Matter (1), Back Matter (2), and Back Matter (3)
Symbolic Consumer Behavior by Elizabeth C. Hirschman in Back Matter (1), Back Matter (2), and Back Matter (3)
The Advertising Controversy: Evidence on the Economic Effects of Advertising by Mark S. Albion in Back Matter (1), Back Matter (2), and Back Matter (3)
Consumer Research: Introspective Essays on the Study of Consumption by Morris B. Holbrook in Back Matter (1), Back Matter (2), and Back Matter (3)

See all 100 books this book cites

98 books cite this book:

Making Pictures in Our Heads: Government Advertising in Canada (Praeger Studies in Political Communication) by Jonathan Rose on 4 pages
Media and Society in the Twentieth Century: A Historical Introduction by Lyn Gorman on page 75, Back Matter (1), and Back Matter (2)
Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World by Steven Kemper in Front Matter, page 236, and Back Matter
Nervous Laughter: Television Situation Comedy and Liberal Democratic Ideology (Media and Society Series) by Darrell Y. Hamamoto in Front Matter, Back Matter (1), and Back Matter (2)
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists) by Simone Weil Davis in Back Matter (1), Back Matter (2), and Back Matter (3)

See all 98 books citing this book

Books on Related Topics (learn more)

Advertising and Promotion by Michael A. Belch

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Contemporary Advertising by William F. Arens

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The Conquest of Cool by Thomas Frank

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