|
|||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Give me more stars,
By
This review is from: Advertising, the Uneasy Persuasion (Paperback)
Whatever the stars are available for rating - they are not enough for the book. Deep, thoughtful, unbiased and with good humor. After being 15 years in advertising I've never thought that an outsider can have such an accurate view of our real processes and thinking. Author takes all the pains in studying the context of the ads (just browse the references - I've spent the whole day just making notes on them). To sum up: in my opinion Schudson to advertising is what Jaques Le Goff is to the Medieval History. If you rely on the "everyone knows that" type of knowledge - you'll have a lot of surprises.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
This is a fundamental text,
This review is from: Advertising, The Uneasy Persuasion (Paperback)
Schudson's explanation of the history of cigarette smoking by women is essential reading for anyone who wants to understand America, advertising, feminism, etc. The quality of his arguments is superb, in this case study and throughout the book.
|
|
Most Helpful First | Newest First
|
|
Advertising, The Uneasy Persuasion by Michael Schudson (Paperback - August 13, 1986)
Used & New from: $1.39
| |
| ||
