Customer Reviews

Advertising on The Web

5 star:		(7)
4 star:		(1)
3 star:		(3)
2 star:		(0)
1 star:		(1)

 

 

This book gives a comprehsensive overview to Web advertising. Very well researched and the author seems to have excellent experiences. However, this is almost Y2000. A major revision is needed.

I've read this book and I can say that is a very nice introduction to the Advertising technics on the web. CPM, banners, stats, demographics, targeting on the web, add networks... it helped me a lot to addapt myself to this new media and all of its posibilities to get to the right audience.

This book has plenty of useful information for the professional web marketing person. Most of the info is for people that actually have a marketing budget to work with(ie there's lots of info about banner advertising, very little about the cheap/free marketing methods (ie search engines, link exchanges, etc.))

I found this book tough going at times. If you don't have much to spend on marketing your web site then there are better books that would suit you, but if you're really serious then this would be a good book.

This book contains a lot of history and developments on Internet advertising that is very introductory. Too much detail is provided. Zeff's "Advertising on the Internet" book contains similar info and is more interesting and much easier to read.

I read the book and so did my wife. We both agree: the book is worthless, confusing, redundant, unintelligible. Further it is totally out-of-date. A plain waste of time, paper and money.

The book is a joy to read with a wonderful array of techniques and views on why customers keep coming back to sites and how to actually do it.

I found this book a fascinating read...full of zip and humor, not to mention chock-full of information about what is working (and not working) in Web advertising. While many of the examples are drawn from organizations with big advertising budgets, there is still plenty of excellent advice from which small, even tiny, businesses can profit.

For the price, this book offers enormous value. Every person who wants their online advertising dollars and efforts to get better results should give it a look.

This is the best book I've read so far related to this area. If you are learning about business models on the internet, this is a great book. The author can be sometimes too intellectual, but all in all, it's great.

Like all his other books: up-to-date, full of interesting details and examples and finally doing a great job to give you in a short period of time a complete overview into the subject. Often recommended by professionals working in E-Business in Germany.

An outstanding overview of the variety of ways to advertise and promote on the Web, with lots of pointers to further resources to tap. Great ideas and extensive research on what works, how to measure, and where to go for help. Jim goes way beyond "conventional wisdom" and sometimes debunks it. The only times I put it down was to try out or look up things he suggested in the book!