Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) [Paperback]

Kathy J. Kobliski (Author)

Book Description

Series: Psi Successful Business Library | Publication Date: July 1998

Many small business owners sink thousands of dollars into advertising, only to find out they have made the wrong decisions based on misinformation from overzealous media sales representatives. Advertising Without an Agency will teach business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.

Advertising Without an Agency includes extensive information on radio, television, and print advertising. It will show business owners how to use interns, press releases, logos, and the Internet to promote their efforts. The book also includes worksheets on buying advertising space and time to be filled out by media representatives.

Identify your customer markets by age, gender, and zip code with Advertising Without an Agency. This book will show you the best way to structure your advertisements and how to track your results. If you are interested in cutting through the fluff about what you can do through advertising and want to learn how to do it, then this is the book for you.

Editorial Reviews

Review

"Advertising Without an Agency is a thorough reference guide for the perceptive, cost conscious, modern entrepreneur. . . . Taking charge of this vital area, with the help of this book, will improve the quality of public notices while stretching the small businessperson's advertising dollar." -- Robert Andrews, Small Business Administration District Director, St. Louis, Missouri

"Excellent resource for both the start-up business person as well as the existing. . . . Time is money! Take the time to learn from this resource and save yourself a lot of money!" -- Wilfredo Gonzalez, Small Business Administration District Director, Jacksonville, Florida

"Teaches you in a few hours what would take years to learn on your own. . . . Reading this book will prevent small business owners from making mistakes and learning the hard way. . . . Great tutorial for the beginning or budding entrepreneur." -- Jo Alice Mospan, Small Business Administration District Director, Helena, Montana

From the Publisher

For many small business owners, the potential for wasting thousands of dollars on the wrong advertising decisions exists. Advertising Without an Agency is an ideal primer on the ins and outs of advertising and how to get the information you need to pinpoint your advertising objectives. Complete with worksheets that help you take the guesswork out of buying ad space or time, understanding the lingo, plus targeting your defined market with the best medium.

See all Editorial Reviews

Product Details

• Paperback: 145 pages
• Publisher: Oasis Pr; 1st edition (July 1998)
• Language: English
• ISBN-10: 1555714293
• ISBN-13: 978-1555714291
• Product Dimensions: 10 x 7.4 x 0.5 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #2,215,363 in Books (See Top 100 in Books)

More About the Author

I am married with three sons and five grandchildren.

Except for short spurts, I have lived in Camillus, NY (a suburb of Syracuse). I was once a high school Biology teacher but after four years of that I turned to business, which suits me much better.

In October, 2005, I received the Unsung Heroine Award for Excellence in Business and Achievement as a Woman in Business, from the National Organization of Women, which was a huge honor.

I also write fiction, and am currently looking for an agent to represent my novel.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars I found this book very useful, May 8, 2001

By A Customer

This review is from: Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) (Paperback)

This book is always at arm's reach in my office. It is written in plain English, so that you don't have to be an advertising executive to put Kathy's methods to work. It takes a lot of the fear and mystery out of advertising and guides you step-by-step. Furthermore, Kathy is obviously well versed in all typres of media (TV, Radio, Outdoor, etc.) which is not always the case. This is helpful for the small business owner as he/she may not be able to afford TV but can afford Direct Mail. If you are unsure about any kind of advertising on the local level, this book is a must. You really will come away feeling confident that you can put together a successful advertising plan. I wish I had this book ten years ago when I was starting out. I would have had a working knowledge of advertising that employed common sense.

5 of 5 people found the following review helpful:

5.0 out of 5 stars This book will give you the edge over your competitor., December 17, 1998

By A Customer

This review is from: Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) (Paperback)

I recently finished school and was in the process of opening an agency of my own, with only my wife for a part-time evening co-worker. This book helped me side step many costly mistakes that any beginner could easily make. The detail this book provided, exploring every aspect of the advertising process, is worth its weight in gold. Excellent job.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A good investment..., March 11, 2001

By A Customer

This review is from: Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library) (Paperback)

Great book! Gives advertisers all the inside secrets that take years to learn. Especially good is the section about how to get the most value from the advertising salespeople who call on you. Clearly written and fun to read.