Customer Reviews

Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

5 star:		(3)
4 star:		(4)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This book is always at arm's reach in my office. It is written in plain English, so that you don't have to be an advertising executive to put Kathy's methods to work. It takes a lot of the fear and mystery out of advertising and guides you step-by-step. Furthermore, Kathy is obviously well versed in all typres of media (TV, Radio, Outdoor, etc.) which is not always the case. This is helpful for the small business owner as he/she may not be able to afford TV but can afford Direct Mail. If you are unsure about any kind of advertising on the local level, this book is a must. You really will come away feeling confident that you can put together a successful advertising plan. I wish I had this book ten years ago when I was starting out. I would have had a working knowledge of advertising that employed common sense.

I recently finished school and was in the process of opening an agency of my own, with only my wife for a part-time evening co-worker. This book helped me side step many costly mistakes that any beginner could easily make. The detail this book provided, exploring every aspect of the advertising process, is worth its weight in gold. Excellent job.

Great book! Gives advertisers all the inside secrets that take years to learn. Especially good is the section about how to get the most value from the advertising salespeople who call on you. Clearly written and fun to read.

I own a small business and this book has helped me get through the confusion of advertising by myself. The worksheets took all the guesswork out of advertising on my own. I also have a better idea of how to work with sales reps when they approach me for commercials.You can tell from the way the book is written that the author really knows about business. I wish I had this book as a guide 5 years ago when I started out!

As a new business owner,I really appreciate the information in this book. I feel confident that I am advertising in the right places and to the right people. Worksheets get done by my reps and save me tons of time. The book showed me how to use the budget I have (it's little) in the best possible way. Easy to read, understand, and refer to...a really great tool for the small budget advertiser.

I am the owner of a small business, having undertaken this after having retired from government work after many years. With a career background in government, I hardly brought advertising skills to my new venture. Like many other persons new to starting a small business, I probably have made some assumptions about where my sales can be based upon my personal (and uninformed) beliefs. In a format that is inviting to the beginner such as myself, this book has enlightened me as to nuances and strategies of advertising which I simply could not have conceptualized on my own. I am thus now in the position to make some rational and better - informed decisions with regard to advertising my retail operation. Good book !

This is an earnest but extremely scattershot approach to a vast and complex subject. The use of the word "comprehensive" in the secondary part of the title is completely misleading here. Ahh, the perils of on-line ordering. At best, this is a lightweight overview, with far more areas left uncovered than explored. An already very modest page count is reduced considerably with an annoyingly large quotient of full-page "worksheets," photographs and other superfluous bits of padding. Despite the fact that few if any chapters are more than several pages long, the text is still full of fluff, and often so basic you'll groan out loud. We don't need to be told obvious things like, "make sure to keep a copy of your master tape" more than once. This might fly as one of the "...For Dummies" series, but even those books are often twice as complex as this and much better edited. This book is a perfect example of a good title that can permeate the on-line environment, but just doesn't deliver. I'd return it in a second if I could

I found this book to be a down-to-earth guide. Very useful for owner's of small to medium-sized businesses. It contained the kind of information you could sink your teeth into. I would highly recommend it!