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16 of 29 people found the following review helpful:
5.0 out of 5 stars
this the most up dated research in web marketing,
By A Customer
This review is from: Advertising and the World Wide Web (Advertising and Consumer Psychology) (Hardcover)
it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.
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Advertising and the World Wide Web (Advertising and Consumer Psychology) by David W. Schumann (Hardcover - April 1, 1999)
$105.00
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