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Advocacy: Championing Ideas and Influencing Others Hardcover – August 30, 2011

ISBN-13: 978-0300167757 ISBN-10: 030016775X Edition: 1st
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Editorial Reviews


"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."—J.B. Kashner, Choice
(J.B. Kashner Choice)

About the Author

John A. Daly is the Liddell Professor of Communication, TCB Professor of Management, and University Distinguished Teaching Professor at the University of Texas at Austin.

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Product Details

  • Hardcover: 387 pages
  • Publisher: Yale University Press; 1 edition (August 30, 2011)
  • Language: English
  • ISBN-10: 030016775X
  • ISBN-13: 978-0300167757
  • Product Dimensions: 6.1 x 1.3 x 9.2 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #595,016 in Books (See Top 100 in Books)

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13 of 14 people found the following review helpful By Barry Mike on October 15, 2011
Format: Hardcover Verified Purchase
If you're of the idealistic bent that believes that the best ideas always win out, or that the products and services that companies and non-profits produce always represent the best they can possibly do, then this book is not for you. But get in touch, because I've got a bridge I'd like to sell you.

For the rest of us, those of us who at some point will have to convince someone else of the value of our ideas, this book is indispensible.

You'd never know that, though, by the marketing of this book. In particular, don't be misled by:

The title: this is not a book for professional advocates, that is, lawyers. It is designed for people who have ideas to share, and are trying to figure out how to get them implemented. Which is almost everyone but lawyers.

The publisher: the presumption may be that, coming from a university press, the book is going to be arcane, obscure, unreadable - you-name-it - but this book is exactly the opposite - clear, compelling, convincing.

For better or worse, I read a lot of business "best-sellers," and this book is far superior to most. Why? Unlike many, if not most business books, the advice in this book is:

Actionable. So many business books speak in vapid generalities (E.g., "the key to leadership is courage; to be a great leader, be courageous". Sounds great, less filling. Daly provides a near endless supply of very specific, very concrete advice for advocates, from where to sit at a meeting, to how to dress, to the kind of language to use, etc.

Research-based. A lot of Daly's advice is counter-intuitive (e.g., people may judge your competence less by what you actually say than by who you're seen hanging around with.
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5 of 5 people found the following review helpful By mnomalley on July 15, 2011
Format: Hardcover
Many ideas are generated in the context of groups. Many of these ideas will lay dormant, then die. Sometimes these ideas, good ones, will be yours. If you want your ideas to cut through the noise and gain the attention of others, then you will want to read Daly's book. Advocacy puts all of the research on communications and change tactics in one place. Accessibly written, Daly covers what every champion of an idea must consider in order to see that his or her idea is enacted over the alternatives. This includes the context, timing, and nature of messages -- and much more. Whereas change agents can use elements of power to their advantage, this isn't a book about making people do things. The people who accept your ideas also are the ones who are needed to realize them. Fundamentally, then, this is a book is about building group allegiance to an idea that just happens to be yours.
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4 of 4 people found the following review helpful By Alejandro Garcia De La V on September 25, 2011
Format: Hardcover Verified Purchase
The first time I listened to a conference from John Daly, it caught me in the first minutes. The communication skills any professional must have are usually forgotten by most of the people. I bought this book and what I liked the most is that his ideas are very applicable to any job situation. This is not one of those books that give you the "10 steps to be a successful Tycoon, the fast track to be the next Steve Jobs", this is not that kind of book. This is the kind of book that gives you very useful tips and insights about the people you work with every day in a 360 degrees vision. You can apply these ideas to your subordinates, colleagues, bosses and customers in a very practical and effective way.
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Format: Paperback
Aristotle was among the first to develop a concept for what we now refer to as "levels of discourse." Years ago when teaching English at two boarding schools in New England and then later at a community college in Dallas, I used an acronym (EDNA) for the four levels: Exposition explains with information, Description makes vivid with compelling images, Narration tells a story or explains a sequence, and Argumentation convinces with logic and/or evidence. Most verbal communications rely on at least two of the forms and several (e.g. litigation) use all four.

What we have in this volume is probably just about everything John Daly has learned thus far about how to become an effective advocate operating on any/all of the four levels. That is, as the etymology of the word suggests, become someone who is "called to aid, a pleader, one who intercedes for another, a protector, champion, [and] patron." It could be for an idea, or for a cause, course of action, another person, or for one's self. I agree with Daly that advocacy is the highest form of salesmanship because it combines art and science with authenticity. It appeals to the heart and the mind as well as to the gut or, as some prefer to view it, the soul. It requires highly developed skills and techniques but such capabilities must be transcend by the compelling truth of what is advocated. That said, however true the message may be, its credibility and impact depend almost entirely on the authenticity of the "messenger."

I agree with Daly that advocacy is passionate persuasion but also an affirmation of timeless values. If you examine the greatest speeches throughout history, no matter which ones you select, all demonstrate advocacy.
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