Here is a little of what you will learn inside of this book: - What is Google Adwords? - How Google Adwords works - Why Google Adwords? - What is pay per click? - Differences between Google Adwords and Yahoo Search Marketing - Google Adwords VS traditional advertising - Before you start your Google Adwords campaign - What Adwords ads cost - Opening your Google Adwords account - How is your Google Adwords ads display position determined? - How is a Google Adwords campaign structured? - 10 tips for managing your Google Adwords account - Keyword research basics - Keyword matching options in Google Adwords - How to find inexpensive keywords - Increasing your clickthrough and conversion rates with negative keywords - Seasonal keywords - Keywords that may attract click defrauders - Use of illegal keywords - Which keywords are more profitable? - How to write profitable Google Adwords ads - How to write ads that attract clicks - How to optimize your Google Adwords ads - Destination page optimization - The best pricing strategies - Google Adwords pricing system - How to set the maximum cost per click - How to set your daily and monthly budget - 10 tips on successful pricing strategies - Customer tracking and bid management - Tracking ads and landing pages - Destination pages that increase your profits - How to improve your keyword click-through-rate (CTR) - Testing your Google Adwords ads and increasing the profits - What is a testing process? - Why testing your Google Adwords ads is important - How to use Googles conversion tracking and other tracking software - 10 tips for correct test results with Google Adwords - Google Adwords FAQ - Useful resources - Google Adwords partner sites - Google Adwords tools - And more
