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Aesthetic Intelligence: Reclaim the Power of Your Senses Paperback – July 24, 2009

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Editorial Reviews

About the Author

Rochelle T. Mucha Ph.D. is the founder of Business as Performance Art™, a consulting firm that focuses on strategic leadership, learning, and change. She is a frequent speaker and adjunct business school professor whose articles have appeared in academic and trade journals. As a member of AACORN (Arts, Aesthetics, Creativity and Organization Research Network), she is part of a pioneering group exploring the intersection of Business and the Arts. Prior to forming her consulting business, she served as a Regional Director of Training for Marriott Corporation and was affiliated with several global management consulting firms. Mucha lives in Atlanta, GA and invites readers to contact her at rochelle@businessasperformanceart.com and visit her website at www.businessasperformanceart.com
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Product Details

  • Paperback: 200 pages
  • Publisher: BookSurge Publishing (July 24, 2009)
  • Language: English
  • ISBN-10: 1439238499
  • ISBN-13: 978-1439238493
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,177,604 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Avid Learner on August 27, 2009
Format: Paperback
Aesthetic Intelligence is an easy, enjoyable book packed with refreshing ideas. I found the expansive definition of Authenticity powerful. Authenticity is intentional characterization, thinking and preparing for whom you have to be for a given audience, purpose, and time. Becoming intentional--that is, getting into character is a deliberate process to interact, to perform at the highest level whether we are interacting with a peer, manager or customer and in sync with our objective be it to facilitate, report, influence or respond. At the heart of authenticity is learning how to draw from your own well of experiences and behaviors as different situations arise and the implication here is that to be authentic, we must be self-aware. Intentional characterization is not pretending to be someone you are not; it is being you and being believable in the various roles and scenes with which we all engage. It is not manipulation, but rather critical versatility.
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2 of 2 people found the following review helpful By creativity coach on December 10, 2009
Format: Paperback
What can organizations learn from the Intersection of Business and the Performing Arts?

Rochelle T. Mucha, in her new book, Aesthetic Intelligence: Reclaim the Power of Your Senses, answers this question by examining how principles and practices of performing arts can be used to strengthen alignment, leadership, learning, and performance in organizations.

"The theatre is a place where players both on stage and behind the scenes share a common goal, are passionate and energetic, play well with others, are not just open to new thoughts but seek them out, give and receive feedback often, experiment without fear and take pride in their interdependency."

Mucha asserts this culture of connection and creativity is precisely what leaders and managers in organizations need to nurture innovation and ensure robust relationships.

I wonder how much intelligence gets lost, when we don't use all our senses. We need to reclaim the wisdom of Aesthetic Intelligence and Mucha shows you how, through case studies, lessons, coaching questions, and practical tips.

The theory and practice of Aesthetic Intelligence makes an important contribution to the burgeoning field of arts-based learning at the intersection of arts and business.
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2 of 2 people found the following review helpful By Michael Gold on October 16, 2009
Format: Paperback Verified Purchase
I am a jazz musician. I have been a practioner of arts-based learning for business for over a decade. I have worked hard to integrate important and complex ideas of brilliant academics such as Gardner, Csikszentmihalyi, Austin, Barrett, Adler and many others. Aesthetic Intelligence is a book that synthesizes many of the complicated ideas these thinkers have developed and describes in accessible, applicable terms how these concepts can be used to nurture cultures of innovation.
Rochelle Mucha's real world experience in implementing Aesthetic Intelligence with many businesses and organizations helps to clarify how artistic sensibility can speak in clear and real terms to people in business whose imperative it is to understand how to cultivate and sustain creative, generative relationships.
But "Aesthetic Intelligence" is more than a business book. "Aesthetic Intelligence" speaks to me as a practicing artist, a husband, a parent and a member of a world that needs every individual to awaken their senses and cultivate the future.
Buy this book. NOW.

Michael Gold, PhD
Jazz Impact
[...]
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Format: Paperback
Brilliantly written, expansive, yet so pragmatic. If you've ever wondered why you feel so good after giving a great speech to your employees, this book will enlighten you and encourage you to do more. Those in the performing arts really get this. Ms. Mucha's style challenges the reader on several levels. A bold, engaging, demanding, mind-rearranging journey for leaders in just about any field of endeavor. Not for the faint of heart or mind.
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