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Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond Hardcover – April 13, 2007

ISBN-13: 978-0470100349 ISBN-10: 0470100346 Edition: 1st

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Product Details

  • Hardcover: 253 pages
  • Publisher: Wiley; 1 edition (April 13, 2007)
  • Language: English
  • ISBN-10: 0470100346
  • ISBN-13: 978-0470100349
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #468,419 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

While some people still have doubts about making money online, those in the know continue to take advantage of the profitable opportunities that the Internet has to offer.

After making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, author Anthony Borelli quickly realized how effective this online endeavor could be. And now, with Affiliate Millions, Borelli wants to share with you his secrets for exploiting this underutilized and often overlooked strategy.

The practice of search marketing and affiliate advertising is simple, but in order to generate a substantial income, the proper execution can be complex. To gain a complete understanding of how it all works, there's no better guide than Anthony Borelli—a 9-to-5 corporate employee-turned-entrepreneur who has stepped into every pitfall and found every trick of the trade on his way to the top of this business.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month in resulting commissions by carefully following a straightforward process that has proven itself time and again. Divided into three comprehensive sections—Getting Started, Launching Your Advertising Campaign, and Managing Your Advertising Campaign—Affiliate Millions will:

  • Introduce you to the concept of affiliate advertising—which is the revenue side of this whole process—and then discuss how search marketing can be used to make affiliate advertising more profitable than you might ever have imagined

  • Show you how to join affiliate networks as well as the affiliate programs you want to promote; find one or more search and content networks to run your affiliate ads on; and create your own ad campaigns

  • Help you monitor and fine-tune an ad campaign's performance in order to maximize your total returns

The steps required to become a successful affiliate advertiser and search marketer are well within the reach of anyone, regardless of their prior business experience. The building blocks you need to create this type of business are already online and waiting for you to take advantage of them. All you need is some time, a computer connected to the Internet, and the good advice found within these pages.

From the Back Cover

Affiliate Millions

For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about—and in Affiliate Millions, author Anthony Borelli will show you how.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.


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Customer Reviews

Great book, very well written, easy to understand and does not put you to sleep.
Irena Fine
The author promises to show you how to make money online without the need to create a website, but most advertisers don't allow you to do that anymore.
devonsky3
I will say that this book isn't for individuals already in the affiliate marketing business.
Jamie Williams

Most Helpful Customer Reviews

83 of 86 people found the following review helpful By Danny K. on April 23, 2007
Format: Hardcover
I got through this entire book in under an hour. Unless you're looking for the most basic of introductions to online affiliate marketing and pay-per-click advertising, save your money. This book is so basic it can't even be called a primer. Fully half the book is used to describe how to sign up with affiliate programs and create an Adwords account. This book offers no guidance on researching profitable niches or keywords, doesn't even mention an "ad portfolio" or describe why you may (or may not) want to manage your ads with a portfolio approach, and gives the most simplistic formulas for measuring campaign performance. The most sophisticated advice it gives can be summed up in two sentences: "Don't set your daily budget too high; you may lose a lot of money quickly." and "Make sure your campaigns are bringing in more money than you are spending." The final chapter is called "Working At Home: Legal and Tax Requirements." It touches on "starting your own business" topics so lightly that the chapter would have been better left out.
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41 of 42 people found the following review helpful By Leslie Truex VINE VOICE on July 11, 2007
Format: Hardcover
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
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44 of 47 people found the following review helpful By Carsten Cumbrowski on June 12, 2007
Format: Hardcover Verified Purchase
The stuff explained in the book is outdated to an extend that it should not be applied as described (or even can't).

Issue #3 Some examples would violate a lot affiliate agreements today. A beginner would be ill advised to do some of the things described in the book or will risk getting into serious trouble.

Issue #4 It is aiming at people without any knowledge about internet marketing who probably buy the book, because of the promising title, only to find out the hard way that they wasted not only money, but also time.

If you are a newbie to the subject, do yourself a favor and spend your money on other books from Justin Michie, Jeremy Palmer and Rosalinde Gardner for example.

The only positive thing I could find was the fact that the book is pretty cheap for a new hardcover.

Note:

I also like to note that the book got four reviews with 5 stars. What is funny about them is the fact that all four reviewers only happened to review this one book, with exception of one of them who reviewed a second product on the same day when he reviewed this book.

Either did somebody skew the reviews or the book causes one group of people to get extremely excited and do something they never did before and the other group of people to shake their heads in disbelieve that something like that made it actually to the printing press.

If you read the reviews and this comment, think and make up your own mind. You have a brain and a heart and able to be your own judge.
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13 of 13 people found the following review helpful By Darryl Parker on October 18, 2007
Format: Hardcover
As someone who has spent over a decade on the Internet, I understand the fundamentals of the building of a tool or the utilization of a tool that can be used to generate money online. If you understand this too, then skip this one.

This book is for the complete novice. BUT if that novice buys it, they will regret it because they will spend hours and hours toiling to get to an expert level of understanding on how to build and utilize a system such as this and then be faced with the same outcome I was.

There is absolutely no recommendation for products and services that do well in this environment. All of the check copies posted in the book were dated from 2005 which most folks know was the hay-day of the search marketplace and literally was the first year in existence for the pay-per-click marketplace. Today's marketplace, especially in the affiliate realm, is extremely more competitive largely because of books like this. There was no effort expended in addressing this competitive pressure and the resulting gap reduction between affiliate commission and PPC bids.

At the end of the day, folks, there are no easy millions. You must be ahead of a trend like Mr. Borelli, to exploit such an opportunity. Once the rest of the world has caught up, the only thing you can hope to do is ... you guessed it ... sell a book to teach others how to do it.
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11 of 12 people found the following review helpful By Rufus Quail on September 6, 2007
Format: Hardcover
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.

As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.

You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.

I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.

You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.

The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors.
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