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Affiliate Program Management: An Hour a Day Paperback – April 12, 2011

ISBN-13: 978-0470651735 ISBN-10: 0470651733 Edition: 1st

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Affiliate Program Management: An Hour a Day + The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs + Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking
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Product Details

  • Paperback: 460 pages
  • Publisher: Sybex; 1 edition (April 12, 2011)
  • Language: English
  • ISBN-10: 0470651733
  • ISBN-13: 978-0470651735
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Best Sellers Rank: #270,947 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testing to optimize performance

  • Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

  • Twenty-five ready-made affiliate program promotion ideas

  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

More About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator - a world's leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011) which have trained thousands of marketing professionals. In 2011 for influencing "change within the industry" LinkShare named him one of Performance Marketing's Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world's first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Customer Reviews

4.9 out of 5 stars
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If you feel like you've hit a stump... pick up this book and read a chapter or two.
GovernmentAuctions
His writing style makes it very easy to understand,and his detailed examples show real life situations regarding all the aspects of his book.
erinhasthoughts
If you have any interest in managing a marketing affiliate program this book is a must read!
Stephanie Robbins

Most Helpful Customer Reviews

38 of 41 people found the following review helpful By Matt S on October 24, 2011
Format: Paperback Verified Purchase
I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates.

Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.
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15 of 17 people found the following review helpful By Stephanie Robbins on February 2, 2012
Format: Paperback Verified Purchase
If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided it was about time I wrote a review. As an affiliate manager, I reference this book often. There are enough ear marks and highlighted sections for it to be easily mistaken for a college book. There were several sections that were great reviews of existing practices, others that had easy to reference lists and many 'ah ha, why didn't I think of that' items. Geno also has a blog and active twitter account where he readily answers any questions. I have already seen positive results in all my programs as a result of this book. It's a wonderful resource I will continue to count on.
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14 of 16 people found the following review helpful By Stephen Daimler on May 26, 2011
Format: Paperback Verified Purchase
I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.

Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.

Buy the book. It is worth every penny.
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5 of 5 people found the following review helpful By Bert09 on December 17, 2012
Format: Paperback Verified Purchase
I recently took a new job where one of my primary responsibilities was managing my companies affiliate program. Having never managed an affiliate program I picked up this book to get me ready. I am now two months in and we have basically deconstructed the entire program and are rebuilding it from the ground up based on what I have learned in this book. Geno's book is incredible, detailed, specific and packed with information and techniques that you can start implementing right away. Using the statistics and research he has laid out in the book I was able to pull and compare what was currently being done in our program and contrast it with whats Geno's years of experience in the field had shown. We are already starting to see the financial benefits of our changes, and we are only in the first stages of implementation! I highly, highly recommend you pick this up. Whether you are just beginning in affiliate management or are a seasoned veteran there is so much good information here that you cannot afford to not get this book.
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9 of 11 people found the following review helpful By Sally Anne Dishong on October 20, 2011
Format: Paperback
For those of us in the affiliate marketing space, not much has been published about the merchant or advertiser's side of the business. In a complex, challenging and evolving industry, practical tools and thought leadership are critical. Geno's latest book builds on the subject matter from his previous book and presents it in an even more helpful format. Rather than a list of questions and answers as in the earlier book, this book is laid out as a week-by-week, month-by-month tactical plan for the new or experienced merchant. It should be on every affiliate marketer's bookshelf, whether you are a merchant or an affiliate.

It may be debatable whether "an hour a day" is realistic and perhaps it's been over-used, but the premise of allocating, organizing and prioritizing your efforts is spot on. Geno very generously shares the "tricks of the trade" and pulls back the curtain for a detailed look at how a top affiliate program manager plans, sets up, manages, and tweaks a successful affiliate program. The book is well-written and divided into delicious chunks of information that can be digested and assimilated one week at a time--or in one glorious meal if you prefer.

Geno's expertise and passion for leadership and management development shine through as he presents an innovative approach to understanding how to motivate and lead affiliates from an organizational development background. For some readers, this chapter may be a bit too academic, but worth consideration nonetheless. He adds to the professionalism of the field with his inclusion of SWOT analysis and other management techniques into the mix for competitive market analysis. His chapter on parasitism and problem affiliates is comprehensive and replete with additional resources on this sticky topic.
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9 of 11 people found the following review helpful By Jason S Spievak on April 8, 2011
Format: Paperback
Prussakov provides a comprehensive and very readable overview of affiliate marketing, which contains valuable and actionable insights for both the beginner and the experienced online marketing manager. If you're considering affiliate marketing or just trying to figure out whether it's right for you, Geno gives you the answers. If you read just one book on affiliate marketing, do yourself a favor and make it this one.
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