Affiliate Program Management: An Hour a Day [Paperback]

Evgenii Prussakov (Author), Bryan Eisenberg (Foreword)

Book Description

Publication Date: April 12, 2011 | ISBN-10: 0470651733 | ISBN-13: 978-0470651735 | Edition: 1

Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

• Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds

• Set up competitive affiliate program terms

• Launch the program and recruit affiliates into it

• Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers

• Use KPIs, metrics, competitive intelligence, and split testing to optimize performance

• Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

• Twenty-five ready-made affiliate program promotion ideas

• Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
—Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Product Details

• Paperback: 456 pages
• Publisher: Sybex; 1 edition (April 12, 2011)
• Language: English
• ISBN-10: 0470651733
• ISBN-13: 978-0470651735
• Product Dimensions: 7.2 x 1 x 9.2 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (73 customer reviews)
• Amazon Best Sellers Rank: #23,495 in Books (See Top 100 in Books)
  • #16 in Books > Business & Investing > Marketing & Sales > Marketing > Direct
  • #38 in Books > Business & Investing > Marketing & Sales > Marketing > Web Marketing

More About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator - a world's leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011) which have trained thousands of marketing professionals. In 2011 for influencing "change within the industry" LinkShare named him one of Performance Marketing's Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world's first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Most Helpful Customer Reviews

11 of 11 people found the following review helpful

5.0 out of 5 stars My Mentor in Paperback February 2, 2012

By Stephanie Robbins

Format:Paperback|Amazon Verified Purchase

If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided it was about time I wrote a review. As an affiliate manager, I reference this book often. There are enough ear marks and highlighted sections for it to be easily mistaken for a college book. There were several sections that were great reviews of existing practices, others that had easy to reference lists and many 'ah ha, why didn't I think of that' items. Geno also has a blog and active twitter account where he readily answers any questions. I have already seen positive results in all my programs as a result of this book. It's a wonderful resource I will continue to count on.

13 of 14 people found the following review helpful

5.0 out of 5 stars Do not start an affiliate program for the first time without reading this book May 26, 2011

By Stephen Daimler

Format:Paperback|Amazon Verified Purchase

I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.

Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.

Buy the book. It is worth every penny.

16 of 18 people found the following review helpful

4.0 out of 5 stars Very Good, but beware! Not for Affiliates! October 24, 2011

By Matt S

Format:Paperback|Amazon Verified Purchase

I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates.

Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.