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Affiliate Program Management: An Hour a Day Paperback – April 12, 2011

ISBN-13: 978-0470651735 ISBN-10: 0470651733 Edition: 1st

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Affiliate Program Management: An Hour a Day + The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs + Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking
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Product Details

  • Paperback: 460 pages
  • Publisher: Sybex; 1 edition (April 12, 2011)
  • Language: English
  • ISBN-10: 0470651733
  • ISBN-13: 978-0470651735
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (101 customer reviews)
  • Amazon Best Sellers Rank: #198,304 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate MarketingProgram

A Step-by-Step Guide

This thorough guide shows you step by step how to research,launch, manage, and grow a successful online affiliate marketingprogram. Written by an acclaimed expert affiliate manager, thisdetailed book breaks down intimidating aspects into practical,approachable, day-by-day tasks, covering everything from performingmarket research and setting up competitive program terms torecruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, yourcompetition, and how best to set up tracking, reporting, and datafeeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach toaffiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testingto optimize performance

  • Avoid the deadliest affiliate management mistakes and suchpitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone fromone-person shops to Fortune 500 companies

  • Twenty-five ready-made affiliate program promotion ideas

  • Real-world case studies that illustrate successes to learn fromand mistakes to avoid

Praise for Affiliate Program Management: An Hour aDay

"Well-written and completely comprehensive, this is a must-readfor merchants who want to expand brand awareness and increase salesthrough affiliate marketing."
Rosalind Gardner, speaker and affiliate marketingconsultant, and author of The Super Affiliate Handbook andMake a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly howto do it, step by step. This book will ensure you have theknowledge you need to get it done the right way, the firsttime."
Jim Kukral, ten-year affiliate marketing veteran andauthor of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Notonly will you learn everything you need to know, but just asimportantly, you'll learn what not to do! This is amust-read."
Scott Allan, VP of Marketing, LinkShareCorporation

"This is the best affiliate marketing guide available. No oneknows the field like Geno Prussakov."
Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, andfantastic resource lists, this book is a comprehensive compendiumof up-to-date knowledge from a leader in the field."
Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Customer Reviews

If you feel like you've hit a stump... pick up this book and read a chapter or two.
GovernmentAuctions
His writing style makes it very easy to understand,and his detailed examples show real life situations regarding all the aspects of his book.
erinhasthoughts
If you have any interest in managing a marketing affiliate program this book is a must read!
Stephanie Robbins

Most Helpful Customer Reviews

39 of 42 people found the following review helpful By Matt S on October 24, 2011
Format: Paperback Verified Purchase
I bought this book thinking I would learn a lot about the best Affiliates Programs, on how to create impressive and persuasive affiliate sites, different options and ideas, and all the stuff I needed to know for becoming an affiliate. To my surprise, this book is oriented on How to create/manage an affiliate program, that is, you being the merchant and how to gather affiliates.

Other than that, the book looks awesome if you are the right reader! But it you are a newbie in affiliate marketing you may fall under the same error.
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15 of 17 people found the following review helpful By Stephanie Robbins on February 2, 2012
Format: Paperback Verified Purchase
If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided it was about time I wrote a review. As an affiliate manager, I reference this book often. There are enough ear marks and highlighted sections for it to be easily mistaken for a college book. There were several sections that were great reviews of existing practices, others that had easy to reference lists and many 'ah ha, why didn't I think of that' items. Geno also has a blog and active twitter account where he readily answers any questions. I have already seen positive results in all my programs as a result of this book. It's a wonderful resource I will continue to count on.
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14 of 16 people found the following review helpful By Stephen Daimler on May 26, 2011
Format: Paperback Verified Purchase
I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.

Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.

Buy the book. It is worth every penny.
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9 of 11 people found the following review helpful By Sally Anne Dishong on October 20, 2011
Format: Paperback
For those of us in the affiliate marketing space, not much has been published about the merchant or advertiser's side of the business. In a complex, challenging and evolving industry, practical tools and thought leadership are critical. Geno's latest book builds on the subject matter from his previous book and presents it in an even more helpful format. Rather than a list of questions and answers as in the earlier book, this book is laid out as a week-by-week, month-by-month tactical plan for the new or experienced merchant. It should be on every affiliate marketer's bookshelf, whether you are a merchant or an affiliate.

It may be debatable whether "an hour a day" is realistic and perhaps it's been over-used, but the premise of allocating, organizing and prioritizing your efforts is spot on. Geno very generously shares the "tricks of the trade" and pulls back the curtain for a detailed look at how a top affiliate program manager plans, sets up, manages, and tweaks a successful affiliate program. The book is well-written and divided into delicious chunks of information that can be digested and assimilated one week at a time--or in one glorious meal if you prefer.

Geno's expertise and passion for leadership and management development shine through as he presents an innovative approach to understanding how to motivate and lead affiliates from an organizational development background. For some readers, this chapter may be a bit too academic, but worth consideration nonetheless. He adds to the professionalism of the field with his inclusion of SWOT analysis and other management techniques into the mix for competitive market analysis. His chapter on parasitism and problem affiliates is comprehensive and replete with additional resources on this sticky topic.
Read more ›
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5 of 6 people found the following review helpful By Bert09 on December 17, 2012
Format: Paperback Verified Purchase
I recently took a new job where one of my primary responsibilities was managing my companies affiliate program. Having never managed an affiliate program I picked up this book to get me ready. I am now two months in and we have basically deconstructed the entire program and are rebuilding it from the ground up based on what I have learned in this book. Geno's book is incredible, detailed, specific and packed with information and techniques that you can start implementing right away. Using the statistics and research he has laid out in the book I was able to pull and compare what was currently being done in our program and contrast it with whats Geno's years of experience in the field had shown. We are already starting to see the financial benefits of our changes, and we are only in the first stages of implementation! I highly, highly recommend you pick this up. Whether you are just beginning in affiliate management or are a seasoned veteran there is so much good information here that you cannot afford to not get this book.
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2 of 2 people found the following review helpful By Dan Herman on April 26, 2011
Format: Paperback
In a nutshell, this book contains everything you need to know to start, manage and grow a successful affiliate program. It's conveniently organized with practical tasks and advice broken down by day. We're in the process of setting up our program now, and multiple times I'd think of a question that was answered as I progressed. The book, essentially, is one of the industry's most experienced and knowledgable experts walking you through the whole process, step-by-step.

Affiliate marketing is unique in many ways, principally that it represents a performance-based model. You only pay for results that you define (clicks, leads or sales). It isn't exactly a type of marketing by itself, but employs marketing in various forms to generate the traffic that ultimately results in conversions. For example, affiliates may use display and rich media ads, social media, email, paid search, SEO, etc. They choose who to promote and spend their time and money doing so. This independence--and the fact they are the foundation of every program--also makes them quite unique. Understanding what's important and how to motivate affiliates (hint: intrinsically) is vital. Geno pragmatically shows how.

I highly recommend picking up a copy if you're thinking about starting a program or already have one running.
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Most Recent Customer Reviews


More About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator - a world's leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011) which have trained thousands of marketing professionals. In 2011 for influencing "change within the industry" LinkShare named him one of Performance Marketing's Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world's first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).