A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
Set up competitive affiliate program terms
Launch the program and recruit affiliates into it
Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Twenty-five ready-made affiliate program promotion ideas
Real-world case studies that illustrate successes to learn from and mistakes to avoid
Praise for Affiliate Program Management: An Hour a Day
"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
—Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online
"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
—Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money
"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
—Scott Allan, VP of Marketing, LinkShare Corporation
"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
—Anita Campbell, CEO, Small Business Trends
"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
—Alicia Navarro, cofounder and CEO, Skimlinks
If you feel like you've hit a stump... pick up this book and read a chapter or two.
His writing style makes it very easy to understand,and his detailed examples show real life situations regarding all the aspects of his book.
If you have any interest in managing a marketing affiliate program this book is a must read!
This book did a great job on the exploration on the the management of Affiliate Program. It lays out crucial steps in creating a profitable program with an handful of tips in... Read morePublished 11 days ago by SeoGuru
The "hour a day" was what got me interested and it lived up to my expectations and more.Published 1 month ago by sheldon fidler
If you are new to Affiliate marketing this is the book for you, it will take you through how to start and affiliate program and maintain it.Published 2 months ago by Cam's Mommy
I am working with a large food manufacturer that is taking its own brand to market online. I do not have experience in affiliate marketing--only working high level on certain... Read morePublished 2 months ago by David Urman
Firstly, I want to say how much I enjoyed the book "Affiliate Program Management: An Hour a Day". Read morePublished 2 months ago by George
This book has everything from A to Z about Affiliate Program management and how to set it up, what to look out for, what mistakes to avoid etc. It truly has it all. Read morePublished 5 months ago by valerio chiarotti
Geno covers all of his bases in this book and does a very nice job of being as transparent as possible about things you should be doing and considering as an affiliate manager. Read morePublished 5 months ago by Amazon Customer
Evgenii "Geno" Prussakov's book, Affiliate Program Management: An Hour a Day, is the quintessential guide to doing affiliate management right. Read morePublished 5 months ago by Karen
This book has been very helpful in providing lots of tips and best practices for implementing a successful affiliate program, especially for merchants who are new to affiliate... Read morePublished 5 months ago by James W. Wolf