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Affiliate Program Management: An Hour a Day [Paperback]

Evgenii Prussakov (Author), Bryan Eisenberg (Foreword)
5.0 out of 5 stars  See all reviews (47 customer reviews)

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Book Description

April 12, 2011 0470651733 978-0470651735 1
Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

  • Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
  • Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.


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Affiliate Program Management: An Hour a Day + The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs + A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants
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Editorial Reviews

From the Back Cover

Launch, Manage, and Build a Successful Affiliate Marketing Program

A Step-by-Step Guide

This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testing to optimize performance

  • Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

  • Twenty-five ready-made affiliate program promotion ideas

  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Affiliate Program Management: An Hour a Day

"Well-written and completely comprehensive, this is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing."
Rosalind Gardner, speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time."
Jim Kukral, ten-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a must-read."
Scott Allan, VP of Marketing, LinkShare Corporation

"This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov."
Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, and fantastic resource lists, this book is a comprehensive compendium of up-to-date knowledge from a leader in the field."
Alicia Navarro, cofounder and CEO, Skimlinks

About the Author

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Product Details

  • Paperback: 456 pages
  • Publisher: Sybex; 1 edition (April 12, 2011)
  • Language: English
  • ISBN-10: 0470651733
  • ISBN-13: 978-0470651735
  • Product Dimensions: 9.2 x 7.3 x 1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #25,666 in Books (See Top 100 in Books)

More About the Author

Evgenii "Geno" Prussakov is a graduate of the University of Cambridge. He is the author of "A Practical Guide to Affiliate Marketing" (2007), the "Online Shopping Through Consumers' Eyes" (2008), multiple articles in such magazines as Website Magazine and FeedFront, Econsultancy.com's blog, as well as his own blog on AMNavigator.com/blog. He is an internationally known speaker and online marketing consultant (with main specialization in affiliate marketing). Geno is also the senior editor for the affiliate marketing section of the Search Engine Marketing Journal, and he was voted the "Best OPM of the Year" for three years in a row (2006-08) by the largest online affiliate marketing community, ABestWeb.com. He is currently working on his doctorate in organizational leadearship, and continues to write and consult.

Customer Reviews

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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.

Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.

Buy the book. It is worth every penny.
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8 of 9 people found the following review helpful
Format:Paperback
Prussakov provides a comprehensive and very readable overview of affiliate marketing, which contains valuable and actionable insights for both the beginner and the experienced online marketing manager. If you're considering affiliate marketing or just trying to figure out whether it's right for you, Geno gives you the answers. If you read just one book on affiliate marketing, do yourself a favor and make it this one.
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Was this review helpful to you?
7 of 8 people found the following review helpful
Format:Paperback
I love the Hour a Day Series, the titles are always thorough, enjoyable to read and give a soup to nuts view of a topic for the expert and newbie alike - Affiliate Program Management An Hour A Day is no exception. I learned a number of new things about AM, and much of the learnings can be put into practice right away. It's also up to date, which is important for any Internet marketing book. You gotta know how social media comes into play!
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Most Recent Customer Reviews
Essential for New Affiliate Program Managers
I don't know what I would have done without this book. I had been trying to understand my new role as an affiliate manager for a couple of months, but even with the great training... Read more
Published 20 hours ago by Heather Hart
Most Comprehensive Affiliate Program Management Guide
I just recently switched from SEO position to Affiliate Program management and Geno's book been a huge help! Read more
Published 1 day ago by Liliya Tyndyk
Excellent, comprehensive, useful resource for a new affiliate program...
This breadth and depth of the advice in this book is exceptional.

I've been involved in affiliate marketing since 1996, and I've designed and helped implement new... Read more
Published 15 days ago by Mark J. Welch
Terrific Resource
My only criticism with this book is with the title - and that's probably because of wishful thinking on my part. Read more
Published 18 days ago by Randall Albert
A Great Intro to Affiliate Marketing
Affiliate Program Management: An Hour a Day is the best written and most comprehensive introduction to affiliate marketing I've come across as a prospective affiliate. Read more
Published 1 month ago by Bob Westrope
Most complet book about affiliate marketing I read
"Affiliate Program Management: An Hour a Day" este cartea de capatai pentru orice manager de program de afiliere. Read more
Published 1 month ago by Adriana.ro
Must have book for those who want to explore Affiliate Marketing
As I was looking to explore tha Affiliate Marketing industry, I was searching for books on Amazon. I found the book - Affiliate Program Managment - An hour a day, started to read... Read more
Published 3 months ago by Yuval
Textbook for Affiliate Marketers
I've been in affiliate marketing (merchant side) for many years and gained good amount of knowledge over the years, but this book really helped me put together various different... Read more
Published 3 months ago by CyHyoung
My Mentor in Paperback
If you have any interest in managing a marketing affiliate program this book is a must read! After recommending this book to several peers and buying it for a new hire, I decided... Read more
Published 3 months ago by Stephanie Robbins
Great read, simplifies concepts
Geno's book is great for anyone to pick up and understand (even from no experience).

I have earned an MBA, so I was familiar with the concepts, but not how to relate... Read more
Published 3 months ago by CD
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