Avlon Affirm Moisture Plus Conditioning Relaxer 4 Single Applications

by AVLON AFFIRM

Product Features

• Custom Mix for Mild, Normal & Resistant Strengths
• Conditions within the hairshaft before,during and after relaxing
• Moisturizes dry hair & scalp,and provides maximum scalp comfort
• Leaves hair silky-straight, well conditioned and healthy looking
• Protects, repairs and detangles.

Product Description

Affirm Moisture Plus Conditioning Relaxer is an innovative four-step system which leaves hair silky-straight, well-conditioned and incredibly healthy-looking. This special conditioning relaxer is designed to moisturize dry hair and provide maximum scalp comfort. Affirm beautifully relaxes all hair textures. Even color-treated hair (not bleached hair) can be straightened using the MILD strength. (See Professional lnstructions inside kit for details.)

Product Details

• Shipping Weight: 5 pounds (View shipping rates and policies)
• ASIN: B000VSGU7I
• Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #13,929 in Beauty (See Top 100 in Beauty)
  • #7 in Beauty > Hair Care > Hair Relaxers > Conditioners

Customer Reviews

Most Helpful Customer Reviews

31 of 32 people found the following review helpful:

4.0 out of 5 stars Read this if you're on the fence about Affirm, December 7, 2009

By 

Williams - See all my reviews

This review is from: Avlon Affirm Moisture Plus Conditioning Relaxer 4 Single Applications (Health and Beauty)

If you are on the fence about buying this product, please read my story below.

I've always had short, brittle hair, and never really understood why. I'm 30+ and have been relaxing for 20+ years. Stylists fought my hair with relaxers, letting it burn until I blistered and cried because my hair was so "stubborn." It was so humiliating that I began to relax at home. When my hair wouldn't cooperate, I tried weaves, braids, naturals and texturizers, all to no avail - it was just as stubborn and wouldn't do what "everyone else's hair" was doing.

As an adult, I went back to the professionals - what a joke! They'd laugh to see me coming, belittle me for improperly caring for my hair, then use `Super'-strength relaxers, coat my hair with greasy products to give the illusion of health and sheen, and send me on my way. Days later, I'd have excessive dandruff and have to wash my hair - and without the greasy salon products, I'd be left with cotton-candy, fly-away, dry, brittle hair. I'd be too ashamed to explain this to the stylist, and suffer with it for 7 weeks in silence - and the cycle would repeat.

A year ago, I did some research on dandruff and learned its modern theories. Actual dandruff, which experts have begun to theorize as a rapid overproduction of skin cells produced when pores are clogged and the cells shed excessively, is NOT the same as dry scalp or flakes. It explained what was happening to my hair: the relaxers stripped my hair of all moisture and strength but didn't relax the kink of the shaft, daily heat (flat iron, hot comb, blow dryer) was then used to straighten the shaft completely which fried my hair, then daily excess oil and grease was used to help it lay down/stay curled/shine, which resulted in clogged pores and regular dandruff outbreaks.

I finally had a professional consultation - and after listening to my hair history, the stylist used an Affirm Moisture Plus Conditioning relaxer. For the FIRST TIME in my life, my hair is healthy. Without using a ton of greasy products, my hair lies down, moves, holds a curl, stays wrapped and eliminates the need for a flat iron every morning. The color is healthy, it feels silky and smooth, and it doesn't break off all the time. Because I addressed the problem at the root (the relaxer), I no longer have to go through so many steps to manage my hair - resulting in less products used and dandruff outbreaks only occur when I'm overdue for a touch-up and start with the heat & grease routine (old habits die hard) to help it lie down.

I am now self relaxing, but with extreme caution, because I want to achieve salon-quality results. While the Avlon products have salon-prices, they are worth EVERY cent, and I will never use another relaxer in my hair. See below for directions and some of my personal tips (I am not a professional, but this is what has worked for ME).

-Relaxers THIN your hair and strip the hair-shaft, while relaxing the kink or wave. So you NEED the 5-in-1 or Positive Link conditioner to protect your hair and restore the pH.

-After using the normalizing shampoo, apply a HYDRATING deep conditioner to your hair for at least 5 minutes. Use any kind you like (I use Paul Mitchell's Super Charged Moisturizer conditioner) as long as it re-hydrates the hair.

-MOST IMPORTANT: DO NOT BUY THOSE BOOTLEG INDIVIDUAL RELAXER APPLICATIONS - they are NOT supposed to be sold that way.
A. The AMOUNT of Affirm liquid activator you use determines the STRENGTH of the relaxer.
B. When you purchase a complete box set, Avlon includes a measuring cup that shows you how much activator to use for your desired strength. My personal experience with the "bootleggers" is that they don't EVER put the correct amount of activator in the little plastic bottle they attach to the crème relaxer - too much will fry your hair, too little does NOTHING.

Using Affirm has made me more confident in myself as a woman. I no longer feel ashamed or embarrassed about my hair - I now know that the problem is not my hair, my genetics, or my ability (or lack of) to care for African American hair. I wish I could go back to my old salons and laugh in the stylists faces.

Finally, I'm a real, everyday consumer who self-relaxes unprofessionally, not a spokesperson for Avlon.

24 of 24 people found the following review helpful:

5.0 out of 5 stars The best relaxer system I have ever used!, November 24, 2007

By 

Samia A. Haqq - See all my reviews
(REAL NAME)   

This review is from: Avlon Affirm Moisture Plus Conditioning Relaxer 4 Single Applications (Health and Beauty)

This hands down the best relaxer system I have ever used on my hair. I have course to medium textured hair. This relaxer breaks down my hair fast enough so that it does not damage and it does not burn my scalp at all. It also has a very lite to no smell at all. After using this relaxer you will never go back to using any over the counter junk with the pretty girl on the box again.

9 of 10 people found the following review helpful:

5.0 out of 5 stars I LOVE THIS!!!, January 17, 2008

By 

Anita S. Cross "stlchica" (St. Louis) - See all my reviews
(REAL NAME)   

This review is from: Avlon Affirm Moisture Plus Conditioning Relaxer 4 Single Applications (Health and Beauty)

This relaxer is great....probably the best I have ever used on my hair (medium with sensitive scalp). Apply it with the steps indicated in the directions and I get perfect healthy looking hair every time. Straight without combing through but hair has lots of movement!