From Publishers Weekly
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Others have gushed over this book's enthusiastic take on the "African" market. It seems to me that the pendulum has swung to the other end of its arc on whether Africa is a... Read morePublished 3 months ago by S. Sloan
"Africa Rising: How 900 Million African Consumers Offer More Than You Think" was a finalist for the American Marketing Association's Berry-AMA Book Prize for the Best Book... Read morePublished on October 13, 2013 by Chad Thiele
Quite a volume, reading it is a heavy task. However, Africa itself is a heavy task too. Africa is a synonymum for aid and hopeless part of the world. Read morePublished on May 11, 2013 by sellier
I found a number of elements of this book patronizing and demeaning. First, the author constantly reminds the reader that the GNI (gross national income) of the entire continent is... Read morePublished on June 4, 2012 by PiSquared
It's tough for me to get behind a book that so pro-actively espouses the Walmartification of Africa. Read morePublished on August 26, 2011 by Pharoah S. Wail
Despite all of the attention Africa has received for its social, medical, humanitarian and political challenges, it is still undervalued as a consumer market, according to Vijay... Read morePublished on May 26, 2011 by John Gibbs
If you are interested in the economy or business environment in Africa, then this is a great book for you. It is comprehensive and has a variety of case-type studies/analysis. Read morePublished on June 17, 2010 by William J. Romanos
As a U.S. citizen, I have always felt that Africa was well covered in the media, but generally dismissed as an area of the world that is more poverty than potential. Read morePublished on October 14, 2009 by John Schinter