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African Culture & American Business in Africa: How to Strategically Manage Cultural Differences in African Business

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How to Strategically Manage Cultural Differences in African Business
by Emmanuel A. Nnadozie

Emmanuel A. Nnadozie explains that Africa, like any place else, has unique factors that are not found anywhere else in the same order of importance or arrangement. These factors are very important to understand because the approach taken to deal with them could make or break a business. There are too many examples of multi-national firms or individual investors that entered a new market, applying the principles of the home market without first understanding the new business environment they were operating in. The social, political, economic, religious, and/or military realities of any continent, country, or neighborhood, are married to the local culture. Emmanuel A. Nnadozie hopes his book will be a useful contemplative read for all those who aspire to do business in the great continent of Africa. Below is a synopsis of the book by Barnes & Noble:

(Synopsis) - Deals with the most important reasons to do business with Africa's emerging markets; the differences between American and African business cultures; the most common cultural characteristics that define African business culture; how to strategically manage cultural differences in African business; and more about the African continent and its enormous business and profit potential.