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After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90's (Plume) Paperback – September 1, 1990


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Product Details

  • Series: Plume
  • Paperback: 432 pages
  • Publisher: Plume (September 1, 1990)
  • Language: English
  • ISBN-10: 0452264987
  • ISBN-13: 978-0452264984
  • Product Dimensions: 7 x 1 x 5 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #713,871 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this "a punchy call to arms, Madison Avenue style." Illustrated.
Copyright 1990 Reed Business Information, Inc.

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Customer Reviews

3.4 out of 5 stars

Most Helpful Customer Reviews

85 of 102 people found the following review helpful By Amazon Customer on December 23, 2009
Format: Hardcover Verified Purchase
Before I write, here is a quote from Wikipedia: "In 1987 Kirk partnered with Hunter Madsen (who used the pen name "Erastes Pill") to write an essay, The Overhauling of Straight America, which was published in Guide Magazine. They argued that gays must portray themselves in a positive way to straight America, and that the main aim of making homosexuality acceptable could be achieved by getting Americans "to think that it is just another thing, with a shrug of their shoulders". Then "your battle for legal and social rights is virtually won"

This book was a real eye-opener for me. I found it reminiscent of Saul Alinsky's 'Rules for Radicals'.

From the book flap: "Dismissing the movement's outworn techniques in favor of carefully calculated public relations propaganda, AFTER THE BALL unveils the key psychological principles and national strategies that gays must follow..." "At the same time, Kirk and Madsen propose a clear-eyed agenda to reform gay culture..."

To sum up the book: Two Harvard-educated intellectuals, one of which worked in Advertising on Madison Avenue, devised an agenda, to use propaganda and turn the tide of America's disregard and ambivalence for homosexuality by 180 degrees.

If you look around, you'll see that it's not just actors in Hollywood, but also many of your friends and neighbors who have embraced this propaganda, likely without their knowledge.

The book is well-written-though slanted, and apparently, effective. Due to subject matter, I recommend this as a book for adults.
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21 of 27 people found the following review helpful By The Dekester on May 12, 2012
Format: Paperback
After the Ball appears to have been the seminal blueprint for the gay rights movement in the US. Kirk and Madsen lay out their strategy - which has worked quite well - for converting the culture to one that was primary antagonistic toward gays, at the time of their writing, to one that is now much more accepting. I say it worked well, since we are now talking about same-sex marriage with nearly 1/2 the population being on board.

The thing that disturbed me a bit, was that their strategies were based more on marketing concepts rather than arguments from logic. This seems to leave some potential for regression unless the logic portions can be strengthened over time.
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41 of 57 people found the following review helpful By Laurel Lowrey on January 17, 2013
Format: Paperback Verified Purchase
Nearly 25 years have passed since this book was published. Everything the authors advocated has been done, and more. Christians should read this book; it's enlightening, in retrospect, to recognize all the ways in which mass media has been utilized to normalize homosexuality. When Christians don't know what they believe, and why, this book can at the very least, provide a lens through which to observe how to dismantle the morals of a nation.
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34 of 47 people found the following review helpful By Greg Laskowski on July 17, 2013
Format: Hardcover Verified Purchase
Ever wonder how your disagreement with homosexuals turned you into a bigot and a hatemonger? Read this and discover how Kirk & Madsen used slick Madison Avenue marketing and the latest in psychological warfare to jam homosexuality down the throat of a resistant, but naive American population.
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196 of 283 people found the following review helpful By A Customer on August 28, 1998
Format: Paperback
As a summary of methods to manipulate and control opinion, this book is an example of how to achieve a goal (public opinion modification), without recourse to fact, reason, or fair play. A propagandists dream, it is best summed up in two of its own quotes "Thus propagandistic advertising can depict all opponents of the gay movement as homophobic bigots who are 'not Christian' and the propoganda can further show them as being criticized, hated and shunned}".... "Our effect is achieved without reference to facts, logic or proof.... the person's beliefs can be altered whether he is conscious of the attack or not" (p. 152-153) Answers questions as to how a group of less then 2% of the population, can attain political and media clout completely out of proportion to their size or condition
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2 of 2 people found the following review helpful By M. Smith on September 19, 2014
Format: Hardcover
I've purchased this book through another bookseller to have it for posterity so that they'll know what was done to them, by whom and for what reasons. I recommend Alan Stang's book titled, "Not Holier Than Thou - (How Queer is Bush)" which unfortunately is difficult to find. Mr. Stang's book is a starkly revelatory review of "After the Ball".
I noted in the comments that Mr. Kirk's nephew informed another commenter that Mr. Kirk passed away from an inadvertent combination of prescription drugs. Mr. Kirk's nephew stated he was taking many different drugs -- we are left to surmise what this drug cocktail was aiming to treat....
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47 of 69 people found the following review helpful By bookmaven on August 10, 2012
Format: Paperback
I have kept tabs on the militant homosexual movement since the mid 1970s, shortly after they used strongarm tactics to force the American Psychiatric Assn to change their views on homosexuality as a mental condition, through threats and intimidation. I did notice in the 1990s they changed their tactics from shock to smooth propaganda. They actually borrowed techniques from Communist Chinese brainwashing, and as we can see, it worked on most naive Americans.

I have noticed that often, homosexuals react very emotionally and violently whenever someone so much as questions their views on this issue. This is part of a planned strategy to cow others into acquiesence.

This book plainly exposes their psychological agenda for the rest of us, though I'm sure that was not the intent of the author. I highly recommend this book for those who want to understand why militant homosexual act as they do.
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