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3 of 3 people found the following review helpful:
5.0 out of 5 stars
An excellent and thoroughly "reader friendly" assessment,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: After Fifty: How the Baby Boom Will Redefine the Mature Market (Hardcover)
Compiled and edited by Leslie M. Harris (Managing Partner of Mature Marketing & Research), After Fifty is a solid, business-minded guide to the lucrative market of the maturing baby boomer generation, now moving past peak earning years into retirement. An assembly of informed and informative articles by marketing experts Leslie M. Harris, Theodore L. Reed, Howard Willens, Amy Myers, John Nielson, Anne Devereux, Ron Paul, Jacqueline Rodriguez, Michelle Edelman, Sherri Akers, and Joan Seamster, After Fifty provides statistics, demographics, reasoned hypotheses, hard facts, and more. Taken together, these articles and essays provide an excellent and thoroughly "reader friendly" assessment that covers an aging "baby boomer" market's demands with regard to travel & leisure, fast food, apparel, technology, health care, financial services and much more.
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After Fifty: How the Baby Boom Will Redefine the Mature Market by Leslie M. Harris (Hardcover - Aug. 2003)
$39.95
In Stock | |
 
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