After Image: Mind-Altering Marketing [Paperback]

John Grant (Author)

Book Description

Publication Date: October 2004

By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this highly acclaimed book is essential reading. 'Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today.' David Patton, European Vice-President of Marketing, Sony PlayStation 'A much needed contribution to the practice of marketing ...the reader will be greatly rewarded by this splendid book.' Professor Gerald Zaltman, Harvard Business School 'We need to rethink branding in terms of concept not image. This book brings the whole subject up to date.' Hermann Hauser, entrepreneur and co-founder of Amadeus Capital

Editorial Reviews

Review

`Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today!' - David Patton, European V-P Marketing, Sony PlayStation. `After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical' - Prof Gerald Zaltman, Harvard Business School.

About the Author

John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.

Product Details

• Paperback: 304 pages
• Publisher: Profile Books(GB) (October 2004)
• Language: English
• ISBN-10: 1861976402
• ISBN-13: 978-1861976406
• Product Dimensions: 7.6 x 5.1 x 0.9 inches
• Shipping Weight: 8.5 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,101,502 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Changing from a 20th Century status and power driven environment to a 21st continuous learning and collaborative environment, April 3, 2007

By 

Rick Tonita (White Rock BC Canada) - See all my reviews
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Amazon Verified Purchase

This review is from: After Image: Mind-Altering Marketing (Paperback)

After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.

0 of 1 people found the following review helpful:

5.0 out of 5 stars After Image, creative insight into next generation branding., June 22, 2004

By 

Vinay (India) - See all my reviews

This review is from: After Image: Mind-Altering Marketing (Paperback)

After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!