After Image: Mind-altering Marketing [Hardcover]

John Grant (Author)

Book Description

Publication Date: July 1, 2002

By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues that companies should now direct their efforts at building shared meaning and learning—through interactive and non-traditional media—as the basis for marketing.

Editorial Reviews

Review

'John Grant is like an amusement park for your brain. Instead of spouting simple answers, he takes you on breakneck curiosity rides that jolt you into asking better questions. He doesn't tell you what to think - he makes you want to.' Lena Simonsen Berge, Marketing Director, IKEA North America; 'Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today.' David Patton, European Vice President of Marketing, Sony PlayStation; 'John Grant does it again ... he has found ways of applying the latest findings about learning, creativity and the brain to marketing ... He goes on to show how his well-grounded insights are creating new possibilities for all brands before our very eyes.' Bill Lucas, Chief Executive, Campaign for Learning and author of Power Up Your Mind.

About the Author

John Grant co-founded advertising agency St Luke's. He now works as a freelance marketing consultant. His recent projects include planning the relaunch of Napster, communicating IKEA's ethical and environmental initiatives and rebranding Sweden as a leading IT Nation. His impressive client list over the last three years includes Arthur Andersen, BT, Capco, Ericsson, GE Capital, Heineken, KWorld, SEB and the UK Cabinet Office, as well as numerous new technology and media start-ups. John is a frequent speaker at global conferences on marketing and has written articles for the Financial Times and Design Council. His previous book The New Marketing Manifesto was picked as one of the Ten Best Business Books of 1999 by Books Online and is one of the few Western marketing books to be published in China.

Product Details

• Hardcover: 320 pages
• Publisher: HarperCollins UK (July 1, 2002)
• Language: English
• ISBN-10: 0007119496
• ISBN-13: 978-0007119493
• Product Dimensions: 9.2 x 6.2 x 1.3 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #5,818,043 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Changing from a 20th Century status and power driven environment to a 21st continuous learning and collaborative environment, April 3, 2007

By 

Rick Tonita (White Rock BC Canada) - See all my reviews
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Amazon Verified Purchase

This review is from: After Image: Mind-Altering Marketing (Paperback)

After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.

0 of 1 people found the following review helpful:

5.0 out of 5 stars After Image, creative insight into next generation branding., June 22, 2004

By 

Vinay (India) - See all my reviews

This review is from: After Image: Mind-Altering Marketing (Paperback)

After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!