Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today! David Patton After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical Prof Gerald Zaltman
About the Author
John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.