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After Image: Mind-altering Marketing Paperback – October 31, 2004

ISBN-13: 978-1861976406 ISBN-10: 1861976402

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Product Details

  • Paperback: 288 pages
  • Publisher: Profile Books Ltd (October 31, 2004)
  • Language: English
  • ISBN-10: 1861976402
  • ISBN-13: 978-1861976406
  • Product Dimensions: 0.8 x 5 x 7.5 inches
  • Shipping Weight: 8.5 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,707,676 in Books (See Top 100 in Books)

Editorial Reviews

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Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today! David Patton After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical Prof Gerald Zaltman

About the Author

John Grant co-founded the advertising agency St Luke's. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon. He now works as a consultant, and his clients include IKEA, Arthur Andersen, Napster, and Amazon.

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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.
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0 of 1 people found the following review helpful By Vinay on June 21, 2004
Format: Paperback
After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!
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