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2 Reviews
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13 of 17 people found the following review helpful:
5.0 out of 5 stars
Book defines relationship marketing,
By uncrugby (boston, ma) - See all my reviews
This review is from: Aftermarketing (Paperback)
My teacher in grad school used this book in our database marketing class and Mr. Vavra hits the nail on the head. If you own a business or work in a company chances are that reading this book will open your eyes - and the deficient marketing practices and priorities that you see will blow you away. This book is written without the stodgy business speak.Enjoy
5.0 out of 5 stars
An excellent book for a marketer wanting to keep customers,
By A Customer
This review is from: Aftermarketing (Paperback)
This book is well written and a must read for a marketer or advertiser. Its focus is on what you must do to keep your customers AFTER you have them. Goes way beyond tired old books on customer service. I recommend it
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Aftermarketing: How to Keep Customers for Life Through Relationship Marketing by Terry G. Vavra (Hardcover - June 1992)
Used & New from: $0.01
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