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Comment: exlibrary hardcover book in mylar jacket with light wear, shows some light reader wear throughout ,all the usual library marks and stamps. some water damage , still a good readable copy.
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Afternoon Delight: Why Soaps Still Matter Hardcover – June 14, 2011


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Product Details

  • Hardcover: 250 pages
  • Publisher: 4th Street Media (June 14, 2011)
  • Language: English
  • ISBN-10: 0984440631
  • ISBN-13: 978-0984440634
  • Product Dimensions: 0.9 x 5.9 x 8.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,316,313 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Carolyn Hinsey has covered daytime television for over 20 years for such publications as Soap Opera Digest, Soap Opera Weekly, and the New York Daily News. She has written a weekly humor column in Digest called "It's Only My Opinion" for 14 years, cited as the #1 reason to buy the magazine in all reader polls. Prior to that, she covered gossip, entertainment and television for the New York Daily News. She has appeared as an expert on daytime television on The View , The E! True Hollywood Story of Kelly Ripa, Politically Incorrect, ABC Eyewitness News, A&E Biography, Soap Talk, NPR Radio, and many other programs (including soaps!). Fun fact: Carolyn attended Indiana University, where she befriended Mark Cuban and invested in his bar, "Motley's Pub." Cuban went on to make $6 billion on Broadcast.com and now owns the Dallas Mavericks. Carolyn feels that investing in Cuban's bar but not his Internet company was good practice for covering soap operas.

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Customer Reviews

A definate must read for soap fans.
akmom
My only hope is that some of the executives at the networks will take the time to read the book.
Chris W.
She had two choices when writing this book, either name names or be a sycophant.
Philip Levin

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By noro021 on August 6, 2011
Format: Hardcover
This was a very quick and easy read. A pleasant distraction for the soap fan, especially for the fan who wants to have an overview of the current state of soaps and why and how they got there in the first place. However, since the book was penned by a professional journalist, I had higher expectations for it. Here are a few of my gripes.

First, it's a long and winding road before we get to the heart of the book: why soaps matter and the predicaments and challenges of the soaps in the current media market. Hinsey spends a considerable number of pages reiterating the history of soaps, presenting current and past soaps (yet still leaving out many recently cancelled soaps), listing soap staples, describing the work that goes into producing a soap and so on. This is all well, but it's already been done to death--and better--by others, so I would have preferred a new and different angle, which Hinsey more than well could have provided; that of a true soap opera journalist and long-time insider. I would have liked to have seen an introductory chapter with a historical review of soaps (especially from a `why they mattered' perspective), establishing the theme and tone of the book, with subsequent chapters chronologizing the slow decline of the soap industry. Here, Hinsey's anecdotes, observations and personal experiences as an insider would have added great depth to a part of soap history that hasn't been dissected much in literature. As the book is now, I can't decide whether it aims to be a historical review, a general soap opera 101 guide, a memoir, or what. It's all over the place.

Second, at times the book reads like an extended book report or blog. I especially didn't like Hinsey's presentation of present and past soaps where she included "My favorite story".
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7 of 7 people found the following review helpful By Charles S. Houser VINE VOICE on July 18, 2011
Format: Hardcover Verified Purchase
First off, I'm not a Soap fan and watch very little daytime television. What intrigued me about this book was its subtitle, "Why Soaps Still Matter." While SOAP DIGEST columnist Caroly Hinsey doesn't answer this in a sociological or existential way, she does sing the genre's merits and answers it in a way that should make the networks and advertisers sit up and listen (e.g., a large, loyal, intergenerational fan base with disposable income who don't channel surf so much). And while Soaps may not be at the vanguard of every social movement (where would the next generation of characters come from if every couple on Soap Operas practiced safe sex?), Hinsey does point out the connection between specific storylines and increased general awareness of the importance of mammograms and pap smears for early detection and treatment of cancer. Her discussions of the genre's progress (or lack of) on matters such as race relations and homosexuality are reasonable and convincing. Hinsey's is a frank, warts-and-all account of the industry. If nothing else, AFTERNOON DELIGHT reveals what a unique entertainment business segment Soaps are with their unbelievable productions schedules, highly constrained budgets (for instance, couch sex is more likely the result of the need to limit the number of sets to build and store than an indication of the amorous couple's impetuousness), their need for product placement (especially in the early years of the genre), and the complexity of contract renewals and stipulations.Read more ›
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12 of 15 people found the following review helpful By Terrance Richard TOP 500 REVIEWER on May 25, 2011
Format: Hardcover
"Afternoon Delight: Why Soaps Still Matter" is an excellent book on daytime serial drama. Written by soap critic and fan Carolyn Hinsey, someone who has covered soap opera for over 20 years, this book is a must-own for anyone wanting to know how soaps are created, produced, and ultimately put on the air. The most interesting part of the book, aside from all the amazing info Hinsey has gathered here, is how she explains why soaps have suffered from such low ratings in the past ten years, but goes on to offer hope that serials on network television can survive in the competetive world of daytime TV filled amonk with trash talk shows, cheap reality programming, and an endless array of news programs.

An excellent read from someone who knows the serial genre.
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11 of 14 people found the following review helpful By Chris W. on June 30, 2011
Format: Kindle Edition Verified Purchase
This is one of those books that you just can't put down!! I read it in one sitting, and at the end wanted more. Very insightful, entertaining, and informative. I have watched soaps since infancy basically, and I still learned things from this book. If you have ever considered yourself a soap fan you must purchase this book. My only hope is that some of the executives at the networks will take the time to read the book.
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6 of 7 people found the following review helpful By akmom on July 9, 2011
Format: Hardcover Verified Purchase
This was a great book. A definate must read for soap fans. Hinsey nails the reason why we are fans. She does not hold back or mince words. It is a straightforward book about why people love the soap genre and why network execs are clueless. Bravo! Terrific book!
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8 of 10 people found the following review helpful By Mary Gill on August 18, 2011
Format: Kindle Edition Verified Purchase
I had hoped that this book would delve into the backstage politics, maybe a little gossip, but once Ms. Hinsey claimed that her readers wouldn't want her to name names - well, what was the point of the book? There are dozens of soap websites on the web, any one of which will on any given day be more informative and enjoyable than this book.
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