Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge [Hardcover]

A. Coskun Samli (Author)

Book Description

ISBN-10: 0324233086 | ISBN-13: 978-0324233087 | Publication Date: November 22, 2004 | Edition: 001

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

Editorial Reviews

Review

Up Against the Retail Giants should be on the shelf of every entrepreneur or entry-level manager.

The ideas contained in Up Against the Retail Giants give the reader a way to look at how the most successful retailers do business in today's competitive environment. The book brings together the theory and practice of retailing in a way that makes retailing exciting to students and small businesses that are new to retailing. The book is a must read for anyone who wants to know why retailing is a critical part of the American marketing system.

This is a must read for anybody entering the retailing profession.

A richly informed and thought-provoking assessment of the often-neglected Retail Industry. Samli's very original perspective offers important insights to both small business owners and large company executives.

About the Author

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.

Product Details

• Hardcover: 194 pages
• Publisher: South-Western Educational Pub; 001 edition (November 22, 2004)
• Language: English
• ISBN-10: 0324233086
• ISBN-13: 978-0324233087
• Product Dimensions: 9.1 x 6.2 x 1.2 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,720,313 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Great book, everyone should read it, September 14, 2005

By 

Boris Vukota - See all my reviews
(REAL NAME)   

This review is from: Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge (Hardcover)

I believe everyone interested in retail should read this book. Dr. Samli has summarized the years of research into this book, which is very easy to read and understand. I have the priviledge of being a student of Dr. Samli at University of North Florida, and honestly, the guy knows what he is talking about.
Boris