Customer Reviews

The Age of Conversation

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The Age of Conversation is a book about the conversations that are transforming the business marketing landscape. It is about how various marketing disciplines such as advertising, internet advertising, public relations and journalism have to change the way they talk to their consumers to be heard. It emphasizes that the most important part in a conversation is listening. This is why it is important :)

It is a remarkable book with many authors, each giving a very personal view on the topic of conversation - in the broadest sense. As an internet publisher I engage in a conversation with many thousands of visitors each day. Marketing managersm Journalists all have conversations with the audiences they try to reach. And the audience tries to start conversations with brands and companies - sometimes even succeeding. Mainstream media, the web, blogs, PR professionals, everyone is part of the conversation :)

I got the book from a friend, at just the right time. It was very helpful in figuring out how communication is changing in the information age. The origin is simple; Editors Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page -- 400 words -- on the topic of the conversation. Over a 100 responded, and this book is the result. It is a stunning effort, and I recommend it warmly. I gave my first copy away and bought a couple more. Currently I have one left. I cherish it.

The group of authors in "The Age of Conversation" understand book marketing and online promotion.

Not only are the authors each experts in their own right, they have used best practices in creating a wonderful example of publishing done right.

1. Over 100 contributors. Social is everything

2. Heavy involvement on the Internet

3. Connections back to the authors for you to learn more.

I'm buying a copy to connect with these smart people. This is a group that you should be following too.

This book was written collaboratively by 103 authors scattered all over the world. It provides a wealth and variety of insights about conversational marketing (social media) from an incredible breadth of perspectives. Lots of gems here.

I love the concept of this book and the collaborative nature of bringing together authors from around the world. Some pieces are better written or more valuable than others, but overall this book has a lot of great information from the blog user and social networking standpoint. Those in the marketing industry would be well served to have a read.

Chock full of insights and thoughts on how to get your arms around the whole Web2.0 idea. This collaborative book is like talking over coffee with over 100 of the thought leaders. Highly recommend. And all proceeds go to charity. Brilliant.

I like to bring this book when I do speeches about viral marketing, Web2.0 and blogging because it gives a very tangible example of the power of new media. The whole concept of world conversation can be a bit intimidating or frightening to some, but The Age of Conversation brings it to a concrete level.

Looking forward to the August release of The Age of Conversation '08.