Most business books take 200 pages to explain one basic notion. Not Age of Conversation. Since this is a collaborative book by over 170 people, pretty much every page contains a stand-alone insight. This is a perfect book to pick up in lost moments to quickly read a couple of thought-starting entries. Even better, because the 170 marketing, PR and communications experts actually communicated whiel they were writing this, after a while it turns out the stand-alone insights are all connected to form an interesting collection where many ideas build one greater story. Very cool.
Where else can you get the advice, insight and opinions of 171 of the world's leading marketers in one place? If you want to learn more about social media and modern marketing thinking then buy Age of Conversation 3. Its a great read.
The Age of Conversation series continues with the 3rd installment, made rich by the numerous authors and the range of perspectives and experiences they lend. Rather than a single voice coaching us down a recommended path, AOC3 delivers a wealth of examples and war stories...and visions! There's something for every communications professional to identify with.