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The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management (J-B Warren Bennis Series)
 
 
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The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management (J-B Warren Bennis Series)

(Author), Warren Bennis (Foreword), Steven Wheeler (Foreword), Walt McFarland (Foreword)
4.5 out of 5 stars  See all reviews (15 customer reviews)

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Editorial Reviews

Amazon.com Review

Radical behavior is rarely acknowledged as a characteristic of the corporate world, where status quo is generally king and revolutionary thought usually banished to the fringes. In The Age of Heretics, however, journalist Art Kleiner shows that a powerful group of progressive thinkers really did exist within the realm of traditional business during the tumultuous 1960s. These figures actually helped transform that environment just as their better-known antiestablishment allies were reshaping other institutions throughout society. --This text refers to an alternate Hardcover edition.

From Publishers Weekly

Kleiner's freewheeling portrait gallery focuses on corporate mavericks of the 1950s, '60s and '70s who pioneered self-managing work teams, responsiveness to customers, grassroots organizing and other ways to imbue corporations with a sense of the value of human relationships. Starting with British management scientist Eric Trist, whose experiments in industrial democracy in the 1940s laid the groundwork for U.S. managerial innovations of the 1980s, Kleiner afterward profiles General Foods manager Lyman Ketchum, who launched the work-team concept at a Topeka pet-food plant in the early 1970s; he then discusses how Royal Dutch/Shell in England switched from rigid numbers-based forecasting to "scenario planning," a method of predicting alternative patterns of global energy demand. Also spotlighted are MIT computer scientist Jay Forrester's design of the "Limits of Growth" model of the world's economic future; community/labor organizer Saul Alinsky's drive to change Kodak's hiring policies; and Stanford Research Institute engineer Willis Harman's parapsychology experiments and his campaign urging the federal government to adopt an ecological ethic. Kleiner, a freelance business reporter who has edited The Whole Earth Catalog, serves up a smorgasbord of status quo-changing ideas.
Copyright 1996 Reed Business Information, Inc. --This text refers to an alternate Hardcover edition.

Product Details

  • Hardcover: 432 pages
  • Publisher: Jossey-Bass; 2 edition (July 28, 2008)
  • Language: English
  • ISBN-10: 0470190701
  • ISBN-13: 978-0470190708
  • Product Dimensions: 9.1 x 6.2 x 1.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon.com Sales Rank: #177,407 in Books (See Bestsellers in Books)

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Customer Reviews

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22 of 23 people found the following review helpful:
5.0 out of 5 stars Inquiry and Inquisition, January 15, 2001
By Jonathan Lehrich (Cambridge, MA USA) - See all my reviews
Never judge a book by its cover - particularly its blurb. On first glance, The Age of Heretics seems askew, a tract on business revolution for "corporate leaders" interested in anything but. It purportedly chronicles the "recreation" of institutions, an eccentric term when left unhyphenated. It's described in alarming code words, such as "magisterial" (read, "long"). Why would anyone bother with a book like this?

Because it's terrific. And because the bland façade is disguising a remarkable reality. The Age of Heretics offers one of the few compelling, intelligent, thoroughly researched histories of the field of organizational development. Focusing largely on the 1960s and 1970s, Art Kleiner details the origins of T-Groups, Theory X and Theory Y, scenario planning, systems thinking, and much more. He proves particularly adept at summarizing an approach or technique succinctly, as if in passing, and all the while in the context of corporate change movements. Perhaps Kleiner errs on the side of the Great Man Theory of History ("there was one man who could do it, and his name was ..."), but he does demonstrate how OD can prove revolutionary to the modern corporation. And we all know what fate befalls the revolutionary.

For that is part of Kleiner's history: how the OD early adopters so often sowed the seeds of their own downfall. Perhaps they evolved from enthusiastic to monomaniacal. Perhaps they exacerbated their cultish image by experimenting with LSD. Perhaps they merely stepped on the wrong toes. Whatever the reason, the drugs or the shoes, they blew their own trumpets, then whimpered the blues.

As the title suggests, Kleiner dubs these forerunners "heretics," and even adopts a framework of comparisons to medieval knights, millenarians, Pelagians, and the like. The comparisons don't do any harm, and may even add a soupcon of panache, although a few are a stretch. Likening twelfth-century intellectual Peter Abelard to pharmaceutically enhanced 1960s visionaries does the great philosopher a disservice, not least because he's not an ideal model of universalism and holistic thinking. One might also argue that Kleiner misrepresents Parzival's dilemma when he writes of the plight of the OD consultant who fears to lose his job. Parzival encounters an obviously suffering king and must decide whether to ask "what afflicts thee?"; the consultant encounters an organization and must first recognize that there is any affliction in the first place.

Such criticisms are minor and admiring. The Age of Heretics is what the English like to call "a rollicking good read": fast-paced, persuasive, and written for adults, not sixth-graders. (Rare is the business author who would think to describe In Search of Excellence, accurately, as Manichaean.) This is not a book for generic "corporate leaders." It's for OD professionals and agents of change. If you pitch your tent in either camp, bring this book along for companionship.

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8 of 8 people found the following review helpful:
5.0 out of 5 stars Remember the Revolution?, May 23, 2000
By R. Michael Bokeno (Murray, Kentucky USA) - See all my reviews
This book should remind anyone of an age to be in a position of significant and high-level corporate change responsibility of opportunity lost. In a societal post-culture where it's stylish to be outlandish, different, revolutionary and heretical, Kleiner illustrates for us the substantive difficulties faced by substantive revolutionary thinkers (and doers!) in developing the plans for socially responsible corporate transformation.

The Age of Heretics is almost unfairly engrossing (I read it in a single sitting). Its superb and nuanced documentation at times reads almost like an additional narrative. And Kleiner's wonderfully accessible writing makes this intellectual history of organizational development speak to those otherwise put off by the cerebral work.

Oddly, those most in need of a recovery of revolutionary spirit or heretical passion - contemporary OD/MD/HR executives- won't read it. After all, even though interesting history, it is still history and those folks are now too busy figuring out what happy face button everyone can wear for the fiscal quarter. On my read, this is the lesson of Kleiner's history; that is, abandoning the revolutionary, hopeful,Pelagian spirit and resignation to work within the system enables the system to eat you.

Also oddly, Kleiner's history will likely be dismissed by socially conscious and critically-minded business/organization/management Marxist academics, as just not explicitly critical enough of the "one-dimensionality," technocracy and precipitous consumerism of the capitalist system, which is of course what identifies the work of McGregor, Lewin and the early NTL'ers as heresy. The lesson from Kleiner's work here is that even small scale revolutionary efforts establish precedents for larger ones, and that it's better to try something than simply continue to pontificate - as academics devoted to studying the corporate organization critically are prone to do.

Consequently, both groups miss a valuable history of the connection between the serious committed efforts to change society through corporate transformation by these early renegades and the larger macro socio-philosiohical pronouncements of counterculture theorists. Indeed, Kleiner's book is voraciously consumed by an audience with a particular spirit. Unfortunately, that is few of us. I suspect I speak for all of us in that audience in suggesting that the sequel - The Hour of Reconstruction - is eagerly awaited.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars I hated to see this one end!, July 16, 1998
By Roger E. Breisch (Batavia, IL United States) - See all my reviews
(REAL NAME)   
Anyone who works in the area of organizational design or development should read this book. Art puts the history into context and let's us know the people who shaped the ideas. I loved learning about Kurt Lewin, Ron Lippet, Tom Peters...and so many others. The stories Art tells help me understand the events that shaped their lives and their thinking.

I was truly sorry when I arrived at the last chapter. I wanted to hear more.

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Most Recent Customer Reviews

4.0 out of 5 stars Those who cannot remember the past are condemned to repeat it
The world is changing at an ever increasing pace - and inevitably that means organizations have to evolve too. Read more
Published 4 months ago by S. Bittinger

5.0 out of 5 stars Inspirational
The Age of Heretics, by Art Kleiner challenges the very fibers that compose modern management and its favour for bureaucracy. Read more
Published 9 months ago by Adam Kahtava

4.0 out of 5 stars A book you can send to a freind

I picked the book up by chance in Nashville TN. The title caught my eye and I knew the author's name (He is the editor at the magazine Strategy+Business published by... Read more
Published 13 months ago by H. Reinfeld

5.0 out of 5 stars Tangible versus intangible success in corporate management
If you are interested in the history of corporate culture and change management, you will enjoy Art Kleiner's Second Edition of "The Age of Heretics", covering a timeframe from... Read more
Published 13 months ago by Carolyn Colborn

3.0 out of 5 stars A Good History but Not a "How To" Book
It's important for fans of Kleiner's other work (his extremely useful "Who Really Matters" and his many periodical articles) to note that this is a HISTORY - valuable to those who... Read more
Published 13 months ago by Biz Book Reader

5.0 out of 5 stars Best book on the evolution of corporate culture
I thoroughly enjoyed Art Kleiner's The Age of Heretics. It's the best book I've read on the evolution of corporate culture. Read more
Published 14 months ago by Michael Lee Stallard

5.0 out of 5 stars Many of today's business practices are very much due to their own once 'heretical' ideas
Jesus was considered a Heretic by the religious establishment of his time. He also had some radical ideas about wealth, economics, and the personal finances of his followers. Read more
Published 16 months ago by Midwest Book Review

4.0 out of 5 stars Excellent Writing on a Very Thoroughly Researched Issue
Reviewing the basically 1970's ingenuity in the business world, Art Kleiner teaches us that many of the lessons and interpretations of that era are amazingly more profound today... Read more
Published 17 months ago by Miami Bob

5.0 out of 5 stars The waves and undertows of corporate tsunamis

Note: The review that follows is of the Second Edition, published in 2008.

Long ago, Voltaire suggested that we cherish those who seek the truth but beware of... Read more
Published 18 months ago by Robert Morris

2.0 out of 5 stars Corporations are not here to remake the world
This book makes the false assumption that corporations 'are here to remake the world.'
The fundamental goal of corporations is profit growth. Read more
Published on July 14, 2005 by Luc REYNAERT

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