From Library Journal
- Gary D. Barber, SUNY at Fre donia Lib.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Good but needs a new edition. It's 13 years old and we have had a lot of new and pretty heinous propaganda in that time.Published 9 months ago by Madeleine Cousineau
This book is incredible---it hsould be mandatory reading for anybody who is exposed to media, which is everybody. Well written, scientific, enlightening, and practical. Read morePublished 11 months ago by Vladimir Kirichenko
Well worth reading. Information packed. You will definitely not look at the world or advertising the same way again. Super.Published 14 months ago by Heather Donnelly
Reviews by Alexei Proussakov (November 12, 2002), Harold McFarland (March 31, 2002), Santi Tafarella (October 26, 2007), Bartok Kinski (December 23, 2013) all give an accurate... Read morePublished 14 months ago by J.Ilog
Written on a very accessible level. Many of the 'case studies' used you'll recognize as general history or think are 'urban legend'. Read morePublished 16 months ago by Brady Brown
I recently took a college course on persuasion and purchased this book so that I could learn more about the subject. Read morePublished 17 months ago by Marcus Thomas