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Age of Propaganda: The Everyday Use and Abuse of Persuasion Paperback – March 14, 2001
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From Library Journal
- Gary D. Barber, SUNY at Fre donia Lib.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The authors did a research of propaganda techniques and set four stratagems of persuasion:
1. You create favorable climate for the massage (called pre-persuasion). You subtly outline what picture has to be drawn in the end. Here you decide what way thoughts and perceptions of the audience will be shaped and channeled. Having established right basis for further discourse you secure the results you seek. At this stage you should identify some statements as axioms, i.e. `what everyone takes for granted' and `what everyone knows'. You attribute labels (positive or negative) to objects of further discussion, put black-or-white colors in non-disputable way. You use generalities to depict the situation - they are usually so ambiguous that you may change their meanings in the future. You use rumors and gossips.
2. You create a `source credibility', i.e. establish a favorable image in the eyes of the audience.Read more ›
Most Recent Customer Reviews
Had to buy as a required reading for one of my classes. Very informative and surprisingly interesting.Published 5 months ago by Michelle
There were some other things here which were not covered by the original book "the hidden persuaders" but both were similar in nature.Published 7 months ago by sexy dancer
The book was in excellent condition and arrived on time. I don't find the content overly thrilling. It isn't the worst assigned reading I've had but it isn't a book I would read in... Read morePublished 8 months ago by Chelsie
Ironically, the book on propaganda had some propaganda of its own. It was still a good introduction to the subject.Published 9 months ago by Robert M. Fernandez
When this book was recommended to me I tried to find it at my library. No library in my city or county had it, so I then bought a copy. Read morePublished 11 months ago by Ling Kear