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Age Works: What Corporate America Must Do to Survive the Graying of the Workforce
 
 
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Age Works: What Corporate America Must Do to Survive the Graying of the Workforce [Paperback]

Beverly Goldberg (Author)
4.8 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

April 29, 2002
We Americans have always thought of ourselves as a young country -- brash, innovative, full of vigor. However, the uncomfortable truth is that America is getting older. The nation's median age was twenty-five in the 1960s, but today more than half of us are over thirty-five. By the middle of the next century, there will be more Americans in their seventies than in their teens. This demographic shift will transform all aspects of our society, but nowhere will its effects be more evident than in America's workplaces. In ten years, the massive baby-boom generation will begin to reach retirement age, but few companies have paid attention to the fact that there are not enough younger workers to replace them. The challenge to corporate America, as Beverly Goldberg argues in Age Works, is to reinvent the workplace to make it better fit the needs of all employees, especially the older workers it must retain in order to thrive.

The task will not be easy. The waves of downsizing, outsourcing, and cost-cutting of the 1980s and 1990s created a generation of disillusioned employees, many of whom now eagerly look forward to retirement as a way to escape the anxieties of corporate life. More Americans than ever are retiring early, but what is most surprising about these early retirees is that they are not spending their days playing tennis, golf, or shuffleboard. Rather, they are starting businesses, doing volunteer work, and pursuing intellectual interests. They are working, just not within the corporate world.

The challenge to the business community, Goldberg argues, is to find ways to hold on to these talented individuals. Age Works shows how corporations such as Whirlpool, GTE, and Days Inns have changed their corporate cultures to be more receptive to the needs of older workers. Goldberg debunks the myths about older workers' capabilities, showing how forward-looking companies have successfully taught high-tech skills to a generation that was not brought up with computers. She also proposes innovative reforms for the way we think about the concept of retirement itself, offering new ways of thinking about pensions, Social Security, mentoring programs, flex-time, and flex jobs.

With effective tips for rebuilding company loyalty without making guarantees of lifetime employment, Age Works is an indispensable guide for employers who must respond to a rapidly changing workforce. It is also essential reading for all Americans who are concerned about our nation's economic vitality in the twenty-first century.


Editorial Reviews

Amazon.com Review

The aging of the baby boomers could cause a severe labor shortage--an "economic catastrophe"--and many businesses are unprepared, according to Beverly Goldberg. In Age Works, Goldberg says there are not enough younger workers to replace the mass of retiring baby boomers in the coming decades. If businesses are to succeed amid "this demographic shock wave," they need to adopt a "new social contract" with workers, especially skilled ones. A lot of older workers are currently retiring early because of downsizing and age discrimination, writes Goldberg, vice president of the Century Foundation, a New York think tank. She writes: "Corporate America will be forced to create a work environment that will turn a graying, disillusioned workforce into eager workers. This challenge is enormous." Goldberg points to corporations such as McDonald's and Days Inn that are already creating the sorts of flexible, part-time jobs with benefits and promotion opportunities that attract retirees back to work. She details how Oracle and GTE fill technology jobs with innovative training programs for older workers. Age Works is intriguing reading for business leaders worried about their future staffing needs, as well as for anyone interested in the far-reaching effects of aging baby boomers on the economy as a whole. --Dan Ring --This text refers to the Hardcover edition.

Review

Paul D. Kohlenbrener principal and member of the board of directors, William M. Mercer, Inc. As Age Works makes clear, the aging American workforce not only presents challenges but also creates immense growth opportunities for those companies willing to reinvent the way they do business. Operational executives and human resource professionals across the country should read this book and thank Beverly Goldberg for the wake-up call.

Senator Robert G. Torricelli (D-New Jersey) Age Works is a work of great insight, a must read to truly understand the dilemmas created by our aging workforce. Beverly Goldberg's analysis provides compelling evidence of the difficult road ahead. This book is long overdue.

Matthew E. Likens President, U.S. Renal Dialysis, Baxter Healthcare Corporation In Age Works, Beverly Goldberg has developed a comprehensive analysis of the shrinking American workforce of the next two decades and suggests creative approaches for organizations to use to overcome these demographic trends. This is must reading for executives who view employees as a critical differentiator in the marketplace.

David A. Tierno Chief Human Resource Officer, Consulting Services, Ernst & Young LLP Age Works presents an astute evaluation of the problems facing businesses as the workforce grows older. Beverly Goldberg offers concrete solutions for overcoming the desire of older workers for early retirement and the reluctance of younger workers to seek employment at large organizations. Her analysis of these critical issues belongs on the desk of everyone charged with the recruitment and retention of workers.

Product Details

  • Paperback: 256 pages
  • Publisher: Free Press; Original edition (April 29, 2002)
  • Language: English
  • ISBN-10: 0743242610
  • ISBN-13: 978-0743242615
  • Product Dimensions: 9.2 x 6.1 x 0.6 inches
  • Shipping Weight: 13.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,904,357 in Books (See Top 100 in Books)

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Customer Reviews

8 Reviews
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Average Customer Review
4.8 out of 5 stars (8 customer reviews)
 
 
 
 
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16 of 16 people found the following review helpful:
4.0 out of 5 stars Where Have All the Workers Gone?, March 5, 2000
Workers these days are like snow shovels in a South Carolina blizzard - not enough to go around. Some of the causes are simple statistics: economy up, unemployment down, working-age population falling, employers' demand outstripping supply. But others are cultural. Large corporations, the traditional source of jobs, are often perceived as uncaring engines of depletion, exhaustion, and downsizing. The young are choosing options, from lifestyle to stock, while workplace veterans opt for the dignity of early retirement over the desolation of forced termination. Employers' alternatives are stark: expand their supply, increase their appeal, or prepare for shortfalls and belt-tightening. Recruitment, retention, recession - remorse.

Were companies to examine their own assumptions on hiring and firing, they would find a pervasive and self-destructive premise: old is bad. But as Beverly Goldberg argues in _Age Works_, employers - indeed, society as a whole - have built this premise on an ill-considered, ill-defined congeries of prejudices and presuppositions. Believe it or not, Americans age 55 and above take fewer sick days, adapt to new technologies successfully, and are more loyal to their employer than are their colleagues thirty years younger. And perhaps more importantly, they may be the only untapped workforce available. As hidebound organizations throw fortunes at untested youth, others more far-seeing (including Travelers, GTE, and Baxter Health Care) actively recruit, train, and depend upon senior workers. In a shrinking labor market, corporations and their HR departments may find a surprising competitive advantage in coaxing older employees away from the brink of an often sterile and impoverished retirement.

Eager to dismiss this challenge to their standard practices, naysayers and doomsayers will demand proof. Fortunately _Age Works_ reads more like a position paper than a business book, and like any good position paper, it's loaded with facts. Age Works is the ideal volume for anyone itching for a statistical analysis of the American workforce 1950-2050, in all its hues and strata. Arguably Goldberg's love of statistics verges on addiction, but in the pharmacy of authorial dependence, statistics are a pretty benign habit. More distracting, although again less than fatal, is the book's policy-wonk style. Goldberg stands foursquare in the school of tell-`em-what-you're-going-to-tell-`em, tell-`em-, tell-`em-what-you-told-`em, and _Age Works_ sometimes reads like an executive summary that cannot bear to end.

Nonetheless, _Age Works_ is a cogent, serious, undeniably well-supported piece. Even those who resist the proposed solutions (admittedly the book's weakest section) will find the diagnosis difficult to dispute. Like it or not, America's workforce will continue to grow smaller and grayer over the next twenty years. And by the time the population bounces back, corporations' hiring practices will have appealed to all ages - or to none.

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Age Works, August 25, 2000
If managers think they have problems attracting and retaining human capital in today's economy, they haven't seen anything yet. Get set for the massive wave of retirements over the next ten (10) years. Beverly Goldberg conveys a compelling picture of why managers need to learn the value of recognizing, retraining, and retaining older workers. Age Works is a wakeup call to those caught up in the wastefulness of our "throw away" society. Older workers are a precious resource that can ill afford to be squandered. Ms. Goldberg demonstrates a better path and presents concrete ways for managers to benefit from the graying of America.
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6 of 6 people found the following review helpful:
4.0 out of 5 stars good numbers, good advice, thoughtful ideas for the future, February 21, 2000
By A Customer
I read the book because of my interest in the aging of the workforce, and it's worth it for the info and practical advice on retaining and managing older workers. An added bonus is her account of the sources of today's disaffection in the workplace for workers of all ages; two decades of mergers, downsizing, outsourcing, firing and rehiring with lower wages and fewer benefits, etc. have turned many workers from career-minded employees who identify with their jobs to disillusioned individuals who feel less and less connected to what they do and who they work for. The book is easy to read and free of jargon.
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Inside This Book (learn more)
First Sentence:
The demographics of the baby boom point to a future in which there will be a much older workforce-one that may be far too small to meet corporate America's needs. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
younger boomers, first boomers, many older workers, agricultural age, new social contract, aging workforce, younger workers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Bureau of Labor Statistics, Bureau of the Census, Generation Xers, Government Printing Office, Business Week, Commonwealth Fund, Baxter Health Care, Current Population Reports, Madison Avenue, Retirement Confidence Survey, Silicon Valley
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