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A book that I keep referring to. Very well written. My only criticism, I would have liked to have seen more real world cases or examples.Published on October 12, 2009 by Nico
I have recently read quite a few books on marketing to the "new senior" market. This is the best. It is centered on good marketing and business principles and provides factual... Read morePublished on November 27, 2006 by Louise A. Cook
I've read more business and marketing books than I care to remember, but this frog kissing process is necessary to discover those few books that deserve to be studied. Read morePublished on June 13, 2005 by Richard J. Frazier
Here's a book that offers a profound new vision of persons in mid-life and the years beyond, one that explore the complexity of the population they've labeled, "second-half... Read morePublished on June 14, 2004 by Connie Goldman
As people age, their buying preferences, priorities and behaviors change dramtically. Ageless Marketing is the only book that addresses this phenomenon -- and brilliantly. Read morePublished on June 4, 2004 by Sharon Whiteley, CEO ThirdAge
There are a lot of people who know a lot of things about aging in America, and its impact on Marketing.
Mr. Read more
He has done it again. David Wolfe with Robert Snyder has expanded and redefined the new paradigm for serving and marketing to mature consumers. Read morePublished on May 21, 2004 by Stephen Wright
Although the market place has evolved in the years since Proctor & Gamble coined the term `Marketing' and brought it to our consciousness, marketing practice hasn't. Read morePublished on May 11, 2004 by Anthony R. Edwards